Outline to Water Speech Essay Example

Outline to Water Speech Essay Example Outline to Water Speech Essay Outline to Water Speech Essay To in provide reliable information on the topic of tap water and bottle and why you should drink tap water. What are the types of waters and the facts of bottled water and tap water? What are the standards and regulations over bottled and tap water? Why you should drink tap water? Based on research I believe that tap water is a better choice because of the FDA regulations and standards places on it, the effect it has on the environment and the overall cost and health effects of tap water. Tap Water Vs Bottled Water What are the differences between these two glasses of water? Most would say there is no difference but the truth is there is. The one on the left is bottled Aquafina and the one on the right is regular tap water. I have always thought different types of water all tasted differently and I wanted to know why. So I have done some research which makes me more informed on this topic to share with you. What are types of water and some facts of bottled water and tap? The main types of water include; Spring which is water that is collected from an underground formation that collects water, purified which is water treated with processes such as distilling and de ionizing, mineral which is trace minerals that were contained from the source not added to the water, sparkling which is carbon dioxide that was obtained at the source and not added after collecting, artesian which is underground water sources where water is naturally purified by rock or sand, well is water from a hole made in the ground to tap a water source and lastly municipal or tap which is water piped right into your home from a water processing plant. According to Reader’s Digest, It takes 3 times the amount of water to produce the bottle than to fill it with water, only 1 out of the 5 water bottles with be recycled the other 4 will contribute to 3 billion pounds of waste from plastic bottles. Another effect on the environment , It takes 17 million barrels of oil to produce water bottles, enough to fuel 1 million cars for a year. Bottled water costs consumers 10,000 times more than the cost of tap water. US consume 8. 6 billion gallons of water a year which is 53 billion gallons globally which generates 61 billion dollars a year! According to pulpfactor. com, Americans are paying 3 times as much per gallon of water than gasoline. Americans choose bottled water because of taste. Many taste tests have been conducted, tap water comes out on top. Many Americans believe it will taste differently from where it is bottled. Example, Dasani is bottled from the Detroit River; more than 25 percent of bottled water is from a public source. Many Americans believe bottle water is healthier; again this is not the case. Many bottled waters do not contain the trace elements that are added to tap water such as fluoride. Many dentists have seen an increase of cavities with the increasing liking of bottled water. Lastly many advertisements make bottled water convey a message of purity, healthy living and social status which consumer then use in their everyday lives. What are the standards and regulations over bottled and tap water? Bottled water does not have to be tested for ecoli, required to provide a source, required to produce quality reports while tap water does. Bottled water can be sold if these standards are not meant but tap water cannot. According to ABC news, tap water has strict standards of the EPA, environmental protection agency, again no standard for bottled water. In conclusion, drink tap water. Why, because it is cost effective, better for the environment and has better regulations and standards to keep us healthy and safe. What is next I pay for water and I would also like to pay for air too. JUST SAY NO TO BOTTLED WATER!

Im a Caregiver How Do I Have Time to Write

Im a Caregiver How Do I Have Time to Write Sixty-five million (29 percent of) Americans are caregivers, spending an average of 20 hours a week caring for a loved one. Perhaps you’re one of them. The demands are often so great, you wonder how you can ever have time to write. I’ve been a caregiver since 1984 when my husband retired at the age of 48 after a massive heart attack. I also helped care for my stepdad and elderly uncle until their deaths, and am now helping my widowed sister who’s losing her eyesight. During that time I’ve published nine books, along with articles and short stories. Here are some hints that may help a writing caregiver: 1. Write when you can. Seldom can caregiver writers rely on having a whole day to write. But if possible, get up 15 minutes earlier or stay up 15 minutes later. Fifteen minutes a day, five days a week, adds up to sixty-five hours a year - and thats a lot of extra time to write. Write when your loved one is taking a nap. Use the time you spend waiting in line at the supermarket to read the titles on magazine covers to see what type of articles they use on a regular basis. Watch and listen to the people around you. (This is a good idea in a doctors office too.) Don’t complain if you don’t have time to write. I moaned about this fact after my husband had an especiallybad year healthwise, and I sensed a quiet voice within saying, â€Å"Someday you’ll have all the time you want, and you won’t want it.† 2. Write where you can. I’ve written and edited in doctors’ offices. The ICU my husband was in over Christmas one year had a built-in desk in the corner, giving me a place to work. If you can find a family member or friend to relieve you one or two hours a week, take your laptop to the public library or a near 3. Write any way you can. Flying out-of-state to care for my mother after her cancer surgery, I handwrote three short stories on the plane, typing them up when I got to my hometown. When I returned home eight weeks later, I found checks waiting. Up until that time I felt I had to be at my keyboard to write. 4. Write what you can. Use your caregiver experiences as springboards for short stories, articles, or books. I wrote one article titled â€Å"Living with a Disabled Husband† (later re-titled â€Å"When Your Golden Years Aren’t Golden†) which has sold a number of times in religious and secular publications. My book The Freedom of Letting Go contains a chapter on letting go of health issues that includes caregiver stories, and I’m now working on a book for caregivers. Sharing your experiences and what you’ve learned through caregiving can help a lot of readers as they know that you’ve been there, done that. 5. Take notes. If you simply cannot find the time to write, at least jot down ideas and outlines. Then when those precious free moments appear, you won’t find yourself staring at a blank screen. Being a caregiver doesn’t mean you have to give up writing which can lead to resentment. It just means you use your time wisely. Taking time to do what you feel called to do and what you enjoy doing will make you a more loving caregiver - and a more insightful writer.

Congenital Localized Alopecia Article Example | Topics and Well Written Essays - 2000 words

Congenital Localized Alopecia - Article Example Thos infants that are found should have a focused reassessment, a thorough family history, and continued examination of the hair (Furdon & Clark, 2003). The clinician must also have a good understanding of the embryological development and cycles of hair growth, as well as an understanding of abnormal conditions. This paper will discuss a few of those conditions that might be seen in the newborn and young child. Aplasia Cutis is a rare condition in which there is a congenital absence of the skin, usually presenting on the scalp (Beckman, Griot, Niessen et.al., 2008). It can occur anywhere in the body but most often occurs at or near the scalp vertex and appears to be a single or sometimes multiple non-inflammatory patch of absent skin. It can vary in shape and size and how deep it is (Huang, Llang, Hu,et.al., 2009). In about 20% of reported cases, part of the skull is also missing. The area may be pink or red and oval or round and may have a smooth, atrophic or papyraceus surface (Savoia, Giacomini, Aprile, et.al., 2008). If the child is seen for the first time later, there may be hypertropic scarring where any healing takes place. There are two different clinical presentations of this particular disease. Membranous which is believed to be a mild form of tubal closure defect and non-membranous which is irregular. In both cases this is a sporadic disorder with a rare familial distribution (Huang, et.al., 2008). The average child is Caucasian of Italian origin. Aplasia Cutis may appear isolated or with other anomalies and frequently appears when there is also a nervous system defect. It sometimes appears with epidermolysis bullosa and deformed nails and occasionally with congenital heart lesions. In the case of membranous, there is possibility that it represents a mild neural tube defect. The difference in membranous and non-membranous may be the difference in pathogenic effects in the formation of the scalp. It may appear with Adams-Oliver syndrome in which there is a combination of congenital aplasia cutis and anomalies of the extremities and vessels , especially in the skull (Beckman, et.al., 2008) The severity of the disease when the child is born will determine what needs to be done next. In some cases the lesions will have already scarred over, in others tissue expansion will need to be done. Full thickness skin grafts can be used in those cases where necessary. If the defect is minor, most heal readily. It is recommended that topical antiseptic or topical antibiotics be used however to prevent infection while healing. There may need to be later treatment of hair transplant and there may be a need for some plastic surgery later in life based on the scaring that takes place. When using a non surgical approach there are recommendations for Omniderm with absorbent fine mesh gauze impregnated with 3% bismuth tribromophenateridin for cranial defects and the use of permeable polyurethne film in others. Certainly a full work up and follow up on these children, other than the skin lesions is necessary to assure that there are not other problems to be cared for or stabilized over their lifetime. Those can most often include neurological disorders as well as cardiac disorders. Nevus Sebaceous Nevus Sebaceous is difficult to differentiate from aplasia cutis. Nevus Sebaceous is

An Analysis of the Importance of Setting In James Baldwins Giovannis Essay

An Analysis of the Importance of Setting In James Baldwins Giovannis Room - Essay Example The story itself is well written and intriguing, but many of the elements involved are only able to arise in the unique atmosphere of Paris. This paper will attempt to examine some of the reasons for Baldwin's choice of setting. The two American characters in the novel have both left the United States for different reasons. David, the narrator, claims that "I wanted to find myself" (p. 31) when leaving towards France, reflecting in hindsight that he would only find the self that he kept trying to escape. His past hinges on a dysfunctional relationship with his father, who spent most of David's youth drunk, to the point that by the time David grows older and the father attempts to get closer, then David no longer wishes it. David's rejection of his father stems from two root causes: firstly, David has begun to judge his father and, while not disapproving of the alcohol exactly, David resents his father's emotional absence through the years. Secondly, David has had at least one homosexual experience by this time - with a boy named Joey - whom he then promptly rejects. David's actions show a subconscious shame about his own homosexual tendencies, as well as a concern that his father might discover this aspect of his son. David's departure from the United States is an attempt to put physical distance between himself and his father, as well as psychological distance between himself, the experience with Joey, and the possibility of his father's discovery. Hella is on a similar journey of self-discovery with similar parallels of trying to escape. She is from Minneapolis and not much is said about her hometown. Instead, she is absent the first half of the novel because she is in Spain, contemplating David's marriage proposal. Hella's quest is to find a nobler purpose in her life than to become an average mother and housewife, yet when she returns to Paris, she grudgingly says that "it's really all I'm good for." (p.163). Her spirit is broken. Her old stance had been that a woman's attachment to a man was degrading, yet she now feels that even though a man will always be a stranger to a woman, she will only be free once she is committed to a relationship. She claims that "women get attached to something by default." (p.167), and that, essentially her purpose is therefore defined by David's need for her. Both of these characters go through an evolution in the course of the novel: they seek to escape their own nature, then accept it for a time and are happy, only to become miserable in the end by denying it once more. David only acknowledges his love for Giovanni when Giovanni is slated for execution; Hella leaves David when he needs the most support, primarily because of the revelation of David's love for Giovanni. Because of the very nature of the Americans, they are portrayed in sharp contrast to the Parisians. Hella declares that "coming back to Paris is always so lovely" (p. 160), implying the American romanticism attached to the city, but her true confusion of the Europe experience is hidden in her description of Spain "it's very beautiful. I just didn't know what I was doing there." David, while he enjoy Parisian life, identifies closely with the his fellow customers at the American Express Office, whom he perceives as having a quality "unedited, unrealized the sorrow of the disconnected." (p. 119). These aspects have become

Blood Brothers Essay Example for Free

Blood Brothers Essay You are the director of a new production of blood brothers. Give advice to the actors playing the roles of Eddie and Mickey about how to tackle the age changes. You must comment on at least two scenes in detail. If you have seen a production of Blood Brothers you may also refer to this. In the scene when you both meet for the first time you must consider your body language. You must consider how an eight year old would walk and stand. An eight year old would have fewer worries than someone who is older than them so they would walk not really paying much attention to what is around them. You would also have to think how someone who is better off would walk compared to someone who is from a less well off background. You have got to consider how to use the tone of your voice. At first they were a bit shy. But after they first met you would have to consider how an eight year old would not be shy so they would say anything so say your lines so the audience have no clue to what you will say next. Another important factor to consider is the way you deliver your lines. You should deliver your lines in a free flowing way. When they are swearing you should not feel like people might be offended. In the scene when you Mickey and Eddie meet for the first time after they have both moved to the country you should pay attention to your body language. This time Eddie and Mickey are both 16 17 years olds. So you have to think about how a 16 17 year old would act. A 16 17 year old would have more problems than a person of 8 years old but still not as many as an older person. You still have to consider how a person who is better off would act compared to a person from the ghetto. Again you would have to consider the tone of your voice. You would expect a teenager to swear more and they may speak with a slight mumble. Again you should consider the way you deliver your lines. In the scene when Mickey is trying to kill Eddie you should again pay attention to your body language. This time Eddie and Mickey are both in theyre thirtys. Mickey is depressed and he has a lot of problems an example of which was that he was put in jail for his brother shooting someone. While Eddie on the other hand has few, because he has a successful business. Mickey has just realised that Eddie is seeing his girlfriend Linda. When Mickey is pointing the gun at Eddie, Eddie has to act scared because he fears for his life. Mickey is holding the gun so that he feels in control instead of having Eddie control his life. Mickey has to act confused because Eddie made his life; he gave him a job and a nice home. You again have to consider the tone of your voice. Mickey should say his lines in a sort of stuttery way. Eddie should deliver his lines in a scared voice, while Mickey should deliver his lines in a scared and confused way.

Intrest Inventory :: essays research papers

While visiting Jo Ann Callis’s â€Å"Cake Hat Pillow† exhibit at the Center for Creative Photography I was constantly in awe of her far out, surreal photographs. I have always enjoyed looked at art, but going to interpret it for an assignment was a new experience. Through her black and white, and color pieces, I saw images that could be interpreted in several ways. The freedom surrealists have as artists, and in this case, a photographer is endless and also captivating to all the viewers, no matter if they like them or not.   Ã‚  Ã‚  Ã‚  Ã‚  Surrealism is defined as â€Å"a 20th century literary and artistic movement that attempts to express the workings of the subconscious and is characterized by fantastic imagery and incongruous juxtaposition of subject matter† by the American Heritage College Dictionary. Callis uses this method of photography to portray her dreams and make them real by recreating them using humans, objects and different moods illustrated by the photo’s lighting. Her photographs often are themed in either theatricality or domesticity. Many of her photos are of simple house hold objects, or include a curtain with a stage setting giving the viewer the feeling of being in the audience rather than just looking at the photo. It is apparent in her work that the mood of the photos is controlled largely by whether she photographs certain objects or people in color in black and white. To me, her black and white photographs such as her untitled piece with a person made into a bed and a lace bed spread on top. The picture seems to have not been taken in an actual bedroom, because the rest of the room is black and seems to go on for eternity. I thought it symbolized a death and a burial of some one who will always be in their memories but never physically with them again. In the picture with the lady lying face down and wild dark hair with beets coming out of it gave me a different vibe. As apposed to eternal darkness in the other photo, there was light shadowed across her back and the bed as if it were filtering through blinds. The slightest change in lighting really changed my whole perception of the mood of the picture. The Cake Hat Pillow picture was one of the last one’s I saw. It was in a corner of the exhibit with other â€Å"triplet† photos.

On the Size and Nature of the American Republic

After the American Revolution, a great debate ensued over the size and nature of the proposed American Republic. There were those who stressed a small republic constituted by 13 confederated states. There were also political thinkers who sought the establishment of a large, heterogeneous republic (comprised of different classes of people with different interests). To differentiate the specifics of the two contending views, there is a need to examine two prominent American figures who represented the differing views. Brutus represented those who want to establish a small confederated republic.James Madison represented the other group. Brutus on the Size of the American Republic For Brutus, a free republic would be unsuccessful if it was of immense extent (both geographically and politically). The increasing number of inhabitants as well as the increasing needs of a large republic put strains on the government. The consequence for him was clear: such large republic would, in time, fall to anarchy. He cited the argument of baron de Montesquieu as the basis of his view: â€Å"It is natural to a republic to have a small territory, otherwise it cannot lone subsist.In a large republic there are men of large fortunes, and consequently of less moderation; there are trusts too great to be placed in any single subject; he has interest of his own; he soon begins to think that he may be happy, great and glorious, by oppressing his fellow citizens; and that he may raise himself to grandeur on the ruins of his country†. For Brutus, the establishment of a large republic inevitably results to the concentration of power and wealth to the hands of the few. Because moderation is more or less absent in these people, their power and wealth are used to oppress the people.As time progresses, the oppression becomes more and more manifested in the deteriorating conditions of the people. The republic will soon bow to the power of the ruling and oppressive class of citizens. In add ition, because of the immense extent of the republic, the needs and demands (and dreams) of the people are lost in the myriads of a thousand interests. Some needs and views are sacrificed to the so-called â€Å"general will† which for Brutus was a vague concept. The negotiation of interests becomes a battle for power or authority.Those who occupy a significant position in government (or those who have contacts in the government) will have their views and interests magnified in the halls of the legislative branch. Thus, the true needs of the people are easily distorted. In addition, if the republic is small, the public good is easier taken into account by the government. It is easily comprehended by every citizen (subject to criticism). The interests, then, of the people are better protected because the abuses are of insignificant nature.Brutus cited the case of the Grecian and Roman republics as examples to strengthen his argument. In the beginning, these republics were of sm all size. Their governments were simple but democratic in form. Every need and view of citizens was taken into account, making governance a matter of citizen consent. In due time, however, these republics expanded their domains. Rome, for example, acquired territories from several wars against Carthage and some Asian kingdoms. The result was: their governments transformed from that of free government to those of tyrannical (and abusive) ones.Brutus on Authority The construction of a tyrannical government, with supreme authority vested on one person, would inevitably result to the destruction of the peoples’ authority. The people would not be able to exercise their rights and duties. They would not be able to force the government to account for its misdeeds. Public accountability would vanish; the person in power would project himself as an infallible leader, incapable of committing any mistakes while in office. Thus, the large republic would crumble.The remnants of democracy, made significant in democratic institutions, would vanish from history. The restoration of democracy, for Brutus, would be achieved through another bloody revolution, much greater in extent than the previous one. Brutus on Homogeneity With regard to homogeneity, in a free republic, â€Å"the manners, sentiments, and interests of the people should be similar†. If such was not the case, clashes would be unending. Antagonisms would develop among groups of people competing for power and wealth.This would inevitably result to the malfunctioning of the government. It would not be able to serve the people in its true capacity. The deadlock among competing groups would necessitate again the establishment of a despotic government, to which no citizen would proscribe to. Basis on Human Nature Thus, because the climate (social, political, and economic situation of states) of the United States was varied, there was a need to establish confederated states, governed by a nominal federal h ead of state.Here were the things that Brutus considered: 1) the interests of the states (correspondingly its people) were largely varied, 2) the customs and traditions of the states also varied, and 3) the states had differing opinions of the nature and extent of the proposed American republic. These considerations, for Brutus, were enough to justify the establishment of a small republic, for heterogeneous and discordant principles were clearly present. Brutus Fears on Some Provisions in the US Constitutions Brutus was well aware of some provisions in the US Constitutions which called for the establishment of a large republic.For example, the vesting of the power to draw and approve treaties on the president and the senate was an incursion to the rights of the states to determine foreign policies. The drawing of foreign policies of supra-legislative bodies was a characterization of legislative tyrannies (as in the case of France). The status of the president as commander in chief o f the armed forces was also questioned by Brutus. If the president held the power to unquestionably command the army, then there was a high chance that he would use it to maintain his position.For Brutus, these powers of the â€Å"national government† were vestiges of tyrannical governments; governments established to preserve order to a large state. Madison on the Size of the American Republic Before Madison presented his arguments as to the proper size and nature of the American Republic, he drew a sharp distinction between a democracy and a republic. Democracy is a state governed by direct democracy; that is, the decisions of the government are directed by the people. Its actions are based on the needs and demands of the sovereign will of the citizens.Thus, every citizen is required to participate in the affairs of the state. Political participation is therefore maximized in democracies. A republic, on the other hand, is characterized by the delegation or representation of the will of the people to elected delegates. The election of delegates will allow the people to choose the person who can best discern the public good. In addition, a large republic will usually offer the citizens more choices, so there will be a greater chance for quality candidates to be chosen to represent the public. Thus, Madison favored the establishment of a large republic that would govern the 13 states.Madison’s Rejection of Homogeneity as the Basis of the Republic Madison rejected homogeneity as the basis for the establishment of a republic. According to him, even pure democracies like Athens became avenues of torment and clashes of opinion. A pure democracy, such as that proposed by Brutus was not a guarantee to the protection and advancement of citizens’ interests. He believed that homogeneity existed in a vacuum; that is, it was no guarantee that a general reduction in the extent of a state (population) would inevitably to the perfection and assimilation of beliefs, passions, and interests (Madison, 1787).Even in a small republic, passions and interest were highly varied. Thus, human nature could not be rearranged by arranging the political atmosphere to which a human being is situated. A state, small or large, would be comprised of citizens having different opinions, interests, and passions. Madison also discussed the nature of factions in a state. For Madison, factions destroy the liberty of the individual to participate in the affairs of the state. Factions retard the functioning of the government, thus inefficiently delivering services to the people.Factions could be disastrous if the majority belong to a faction (the tyranny of the majority). If the majority succumbed to the will of the unreasonable passions, then the state would become a tool of oppression of the minority. Even if the minority presented strong arguments (reasonable) of a particular policy and the majority refused to allow such policy to be implemented, then su ch policy would not be implemented. If this was the case of the state, then the government would be inefficiently and ineffectively ruled by an oppressive group of people. Madison’s Solution to the Problem of FactionsMadison presented two solutions for the â€Å"factions† problem. The first solution was to destroy the conditions which were essential to the establishment of factions. The second solution was to give every citizen the same view, passions, and interests. For Madison, only the first solution was feasible. By establishment safety nets in governance (there were some provisions in the US constitution that guarantee the rights and interests of the minority), the effects of factionalism would be minimized (it would be impossible to totally eradicate factionalism in a diverse nation).These safety nets took the form of negotiated mediums; that is, avenues where interests could be aggregated. Madison as the First Pluralist Madison proposed the establishment of seco nd-in-importance agencies to take note of the interests of the minority. Even in supra-legislative bodies like the House of Representatives and the Senate, Madison proposed the institutionalization of lobbying methods. The purpose of which was to give every citizen (or group of citizens) the chance to air their views and interests.For Madison, aggregation of interests was the key to maintaining a large heterogeneous republic. Thus, Madison was usually called the â€Å"first pluralist. † In recent years, however, the so-called interplay between federalist and anti-federalist perspectives was essentially rooted from the increasing powers of the â€Å"national government. † Some people wanted a less strong central government to effectively serve the needs of the citizens. There are those who argued that a strong central government is essential to procure the best services for the people.

John Winthrop “a Model of Christian Charity” (1630)

John Winthrop â€Å"A Model of Christian Charity† (1630) Daisha A. Powell South University John Winthrop â€Å"A Model of Christian Charity† (1630) The Puritans had different beliefs from the Pilgrims in which they jilted separatism postulating the Anglican Church could be saved. They wanted to build churches to function as models for the English Church. John Winthrop on the eve of the puritans’ settlement of Massachusetts Bay wanted to have a structure of government and social order already established.John Winthrop stated that the only way order and success of a colony is rooted in a belief in God, communal covenant and the mindset the life of hard work is God’s plan. First, John Winthrop believes that life itself was predestined and with conformity and belief in God and his almighty power and glory, preservation lies within. Secondly, all men are equal and no one is more honorable, more wealthy, or superior to another. All men shall be tight knit in the bond of brotherly love.Thirdly, bound by an agreement between God in which God makes certain promises and requires certain behavior in return, man has a choice. By choosing to live by God’s word man will continue to be blessed with countless blessings but deciding to live life outside of this covenant God will break out in wrath as an act of revenge. John Winthrop goes on to say that man must work as one, entertain one another, and be willing to help each other with meekness, gentleness, patience, and liberality.He views his community as one of the same body and so when one person suffers everyone suffers or supply that person with some sort of relief. By keeping the unity in the bond of peace the Lord will be pleased with their actions and they would see much more of his omnipotent power, wisdom, and goodness. John Winthrop believes that they will have a new profound belief that God is among them when ten of them will be able to resist a thousand of their enemies. He consis tently prompted his people of heir mission and encouraged them to satisfy their divine obligation to become a beacon of godliness for all mankind, and that they should be as â€Å"a city upon a hill† (Stone, 2012). They will witness things unheard of and become a testimony to others, believers and non-believers. These testimonies will serve as proof of God’s existence and of his power. In conclusion, man should love, worship, serve, and obey the Lord as well as love one another, walk in His ways, live by His commandments, ordinance, laws, and by the covenant.By cleaving to God, he will give an abundance of blessings to life’s pleasures and profits. This commitment to God ensures a life of prosperity.References Goldfield, D. (2011). The American Journey: A History of the United States. Upper Saddle River, NJ: Prentice Hall. Stone, P. (2012, October). Worlds Apart, Translation and Adaption 1600-1685. The American Journey. Lecture conducted from South University, N ovi, Michigan.

Branding Case Study Burberry

Branding Case Study Burberry Introduction Burberry store is more than 150 years old. It had gained success and became a luxurious brand in Britain. However, in the 1990s, the company experienced challenges related to consumer perceptions, retail stores, and brand image. As a result, sales declined and profit dropped.Advertising We will write a custom report sample on Branding Case Study: Burberry specifically for you for only $16.05 $11/page Learn More Elements of the Brand building factors used by Rose Mario Bravo since 1997 to rebuild Burberry brand In 1997, Burberry brought in a new CEO, Mario Bravo to run the company. Bravo took a company that had lost its position in the market and had an old brand image. However, the new CEO had the required experience to transform Burberry to profitability (Moore and Birtwistle, 2004). Bravo’s first approach was to introduce a young designer, Minechetti to change the clothes range at Burberry. Menichetti had to remodel Burberry’s ra incoats and other conventional clothes by giving them a new image and making them striking to a new generation of emerging consumers. In addition, the young designer also had to introduce new clothe items for children, blue jeans, bikinis, watches, personal products, shoes, and home wares. This approach aimed to re-establish Burberry among modern, young, and trendy consumers. As a result, Bravo managed to restore Burberry’s name in the market. This strategy also aimed at attracting new markets and increasing the company’s sales base. Bravo also appointed Christopher Bailey from Gucci. Bailey would reinforce the brand name by designing heritage and classic clothe lines and presenting young, hip, modern, and fashionable clothes at the same time. This retained Burberry’s vision of heritage and classic to reflect its many years in the industry. All these strategies worked to restore Burberry in the market. Bravo also focused on building the brand image in the market . As a result, she hired an advertising firm and a photographer, Mario Testino alongside models to shoot images that would change the old brand of Burberry. She would later work with other famous models who appeared in Burberry’s different commercial advertisements. Burberry operated in an increasingly competitive fashion industry. As a result, it needed a greater focus on the brand image improvement in order to attract new consumers. Bravo noted that a well-developed advertisement message could play a significant role in developing Burberry brand image across its distribution channels and at all levels.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertisement served to restore the company’s brand image by informing customers about the â€Å"functional abilities while simultaneously imbuing the brand with symbolic values and meanings relevant to the consum er† (Meenaghan, 1995). The two major focuses were to inform consumers about new clothes range of Burberry and transform their opinions about the company. All these elements led to consumer persuasion. Consumers analyse the brand advertisement message and associate it with certain aspects. For instance, Bravo brought in famous celebrities like David Beckhams and Jarvis Cooker in order to associate Burberry brand with celebrities in the minds of consumers. Hence, Burberry brand became functional and expressive among its potential consumers (Meenaghan, 1995). This led to building the brand perception among consumers. Consumers are responsible for creating a company’s brand perception because of how they perceive a brand eventually defines it. A company may have a positive brand promise, but this does not count since customers may perceive it in a different manner. Bravo worked with Kate Moss to create striking images for Burberry brand. This image had positive effect on co nsumers and it improved the company’s sales growth. The brand perception helped the company to understand how consumers perceived its clothes and specific items within different market segments. The company was able to understand elements, which influenced consumers when they were making purchase decisions, sources of their information, and consumers’ thoughts about Burberry. It is also imperative to note that Bravo recognised that creating a successful brand image and perception involved several elements, such as value to customers, visual images, brand relevance, and its ability to engage the target audience’s attention (Diller, Shedroff and Rhea, 2006). Clearly, Bravo invested in professional advertisement agency, skilled photographer, and well-known personalities in order to create a working brand image and perception for Burberry. Burberry became distinct and unique among competition in the industry. In order to build Burberry brand, the new CEO also had to work with the company’s distribution channels. Bravo closed all unprofitable shops and focused on developing retail stores in strategic locations. This was to create a market position, which would reflect the new Burberry. For instance, the company positioned the brand as prestigious and luxurious by working with retailers located in the high-end markets. Consumers would then associate the brand with luxurious, high-end prices. As a result, the company was able to increase its sales revenues from 20 percent to 25 percent and profitability. Bravo also managed to persuade other retail stores to stock various items for Burberry.Advertising We will write a custom report sample on Branding Case Study: Burberry specifically for you for only $16.05 $11/page Learn More For instance, distributors who were only selling raincoats also added high-end accessories. This branding strategy established Burberry as a potential gift store with affordable luxury items. Burberry stores distribution channels were spread across different locations. Hence, consumers could buy products at various points. Finally, Bravo decided to establish Burberry as an international brand by selecting strategic locations in New York, London, Spain, the UK, and Japan to expand the business. The aim was to increase Burberry’s growth by venturing into critical international markets and establish the brand identity. Burberry had potential markets and good reputation in these regions for many years. Bravo understood the perception of consumers about Burberry and that it could deliver its products to the market and meet rising demands. It is imperative to recognise that several factors influence a company’s brand development. These may include the logo, advertisement, and media among others. In addition, brand managers must note that it takes time and financial resources to create a reputable global brand. As a result, consumers can immediate recognise the b rand, identify its promise and product benefits. Challenges that Burberry could face as it builds a global brand Burberry experienced rapid growth and it had to adopt a new business model for the international market. The company would then strive to expand its operations globally because of the apparent success in the domestic market. On this regard, it must ensure that the business would still realise its primary goals in the overseas markets. It will have to maintain quality standards and delivery products as required by local consumers. Moreover, Burberry must meet cultural expectations of different people globally. One major challenge could be product delivery. Burberry will have to ship its products to the new markets. However, different countries have different laws regarding imports or even manufacturing products locally. This could present a potential challenge for Burberry in its international expansion strategy. On this note, it is imperative for the company to ensure tha t it would satisfy and meet the local demands through product reliability and consistency in delivery. In addition, Burberry will also have to understand local laws for business operations and employment regulations. All its products must meet quality requirements in different countries in terms of components, labels, and even packaging. Packaging laws differ from one country to another. Burberry will have to understand packaging regulations in its potential target markets. This must happen before venturing into the new markets to avoid business setbacks. For instance, some countries have banned the use of plastic packaging, or they impose heavy taxes on users and manufacturers of such materials.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This would increase costs of running business in such countries. Customers’ requirements with regard to packaging also differ. Burberry may also use more than a single language on its packaging materials and include all product details to all consumers globally. Therefore, it is important to understand local laws on packaging and consumer preferences before shipping products in order to avoid unnecessary costs in running business operations. Burberry could also experience challenges related to building awareness of the brand in the new markets and enhance sales and profitability. It would not be possible for the company to succeed in new markets if it follows the same techniques applied at home to reach new customers and communicate. The company will have to develop relevant messages to specific market segment in specific geographies, which highlight their needs and wants and the brand promise. Moreover, the channel of communication will also differ significantly, more so in emerging markets. The company must identify receptive channels for different target markets in order to allow potential consumers to understand and relate messages to their needs. Burberry must develop the message carefully in order to account for diversity in the global market. It must engage in thorough research and possibly enlist the help of a local firm to assist in branding in the new target market. It must evaluate what other firms and competitors do in the market to reach customers. Humorous or charming message in a different geographical location could be misinterpreted and misunderstood in another location. Burberry must also evaluate how consumers perceive old companies in its target new markets. Burberry has been operating in developed nations since its inception. The company will have to understand the target markets, consumer habits, lifestyles, and find the right answer by conducting thorough research. The company will have to consider the right manner of communicatio n, which is culturally acceptable. This should account for tone and choice of words. Consumers can identify such elements in packaging, advertisement, and even through to employees. In addition, it will have to adopt a favourable sales policy in new markets. Ultimately, the company must project its brand at all levels in the international markets. It is not simple for a multinational corporation to maintain its reputation across different markets globally. The company may be focused on developing an international brand and ignore other critical aspects of brand reputation. For instance, Burberry had spent a huge portion of its revenues on protecting its brand from counterfeit and association with hooliganism and violence. In the Far East, the company could run into similar challenges, particularly with counterfeit and cheap imitations. Hence, the company must protect itself by educating consumers and communicating the right message to them. Protecting the brand reputation in every m arket is critical for a global firm. The challenge becomes worse as the company grows into several subsidiaries with many employees globally. A brand acts like a promise that Burberry delivers to its potential customers. The company must ensure that customers have positive experience in all its stores with products and employees. This aspect also covers product delivery, product quality, and services rendered to consumers. The CEO must understand how to lead the organisation as it grows rapidly. It is imperative to protect the company from any possible bad experiences with customers. As a result, a company needs to keep constant vigilance in most critical departments at all levels. It is also important to have an employee manual with the code of conducts and ethics. Moreover, the company will have to invest in employee training and engage in constant checks regarding growth and market activities in order to deliver the brand promise. There would also be cultural differences for Burb erry in new geographical locations. The company will face several obstacles, including languages and customers’ habits. Hence, it is important to work with local firms to help in building the international brand and gain a share of a foreign market. In extremely difficult cases, Burberry may consider working with local distributors or forming strategic partnership with local firms. Cultural or geographical differences may also influence customers’ needs. Burberry price and competition will also have to consider both price and competition. The company has been operating only in developed economies. However, it will venture into emerging markets where consumers may perceive luxury items as too expensive and out of their reach. This implies that Burberry may review its prices downwards in order to cater for the middle class and few high-end markets. In addition, it will also face fierce competition from established brands in such markets, especially local brands. â€Å"O pening more stores and adding new product lines can potentially dilute the Burberry brand†. A critical examination of this statement and recommendations for Burberry’s future operations Brands have significant roles to play in global expansion strategies. Hence, firms must use a coherent international branding strategy in order to introduce new brands and open more stores. Burberry should show concern about adding more stores and new product lines. Available studies on negative impacts of additional stores and brand extension or new product lines on the brand are few and their results are not consistent. Previous studies did not establish any significant impacts of dilution on the brand name through introducing new products, including unsuccessful ones (Romeo, 1991). On the other hand, some studies show that dilution may take place when new product lines or stores are inconsistence with brand and brand belief (Singh, Scriven, Clemente, Lomax and Wright, 2012). Hence, a brand failure may result from â€Å"difficulties to relate with the parent brand, a lack of product and brand familiarity and similarity, as well as poor integrated marketing communication messages† (Singh et al., 2012). A study on Johnson also showed that launching â€Å"a new product in same parent brand category have high chance of success while in different category is risk† (Ahmad, Mujeeb and Rajput, 2011). Generally, some failures in new product lines can dilute brand equity, especially if the brand is integrated. In this case, dilution affects the new product and the original brand or parent brand. Any failure in stores or new products make consumers to develop pessimistic opinions about the brand or develop a different perception, associate the failure with the main brand, other products, and eventually lose sense of the brand and its uniqueness. A failure in new products can affect either the general brand image or the product brand image. However, a strong br and like Burberry would not suffer much from a failed product, specifically on its general brand image. Overall, the dilution would greatly affect the product brand image. Consumers may hold their perceptions about the general brand image and attitudes towards the company. Nevertheless, a new product has ability to dilute the brand image and transform consumers’ beliefs and perception. Any successful new product can attract massive revenues for Burberry. On this note, brand managers should spend their resources to understand the product before launching, understand the market and maximise the product message, and enhance awareness. Technically, any flagship product will record the highest sales, revenues, and awareness. Today, consumers are critical and use social media to attack products, which do not meet their needs. Not all strong brands suffer from dilution because of a failure in a new product. A dilute impact could affect other products instantly and eventually affect the whole company. However, the impact may not be severe for a parent brand. The outcome of dilution could be temporary and consumers’ perceptions may not diminish at all. Burberry should establish strong brand equity in the parent company through aggressive marketing campaigns and brand management. The company should focus on establishing long-term brand equity across the world and evaluate all its business strategies and their potential impacts. Usually, any failure, even if it appears to be insignificant, could result in a great brand failure. Hence, the company should evaluate how consumers react to its new stores and new product lines. It is imperative for Burberry to understand how consumers perceive new products. Consumers collect information, categorise, and associate them with either success or failure of a product. In fact, they would evaluate major differences between the main brand and new product lines from their experiences, other competing brands, and facts abo ut the company and its brand. The company should develop effective brand message for its new products and target markets. It must ensure that messages and communication are clear in order to develop a strong brand image. A negative result from a new product or a store can potentially harm Burberry brand. On this note, brand managers and marketers should ensure that they develop consistent brand messages throughout the product life process. In some cases, negative outcomes from new product lines could be extensive and permanent, particularly in cases where the product message diluted the brand at all levels. While few studies exist about stores or new product lines and their effects on the company’s brand, clearly any poor approach to branding and brand management could lead to a brand failure (Martinez and de Chernatony, 2004). Burberry must also note that new product lines or stores may fail to generate increased revenues or develop brand equity as expected. Hence, it is a r isky strategy for developing a brand or increasing sales because of the unexpected outcomes. Thus, brand managers must evaluate potential impacts of more stores or new product lines before launching them to consumers. Reference List Ahmad, M, Mujeeb, E and Rajput, A 2011, Does Brand Extension Impact Parent Brand: A Case Of Johnson, UK, mnmk.ro/documents/2011/5_Pakistan2%20FFF.pdf Diller S, Shedroff, N and Rhea D 2006, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, New Riders, Berkeley, CA. Martinez, E and de Chernatony, L 2004, ‘The effect of brand extension strategies upon brand image’, Journal of Consumer Marketing, vol. 21, no. 1, pp. 39-50. Meenaghan, T 1995, ‘The role of advertising in brand image development’, Journal of Product Brand Management, vol. 4, No. 4, pp. 23 34. DOI 10.1108/10610429510097672. Moore, C and Birtwistle, G 2004, ‘The Burberry business model: creating an international luxury fashion bra nd’, International Journal of Retail Distribution Management, vol. 32, no. 8, pp. 412 422. DOI 10.1108/09590550410546232. Romeo, J 1991, ‘The effect of negative information on the evaluation of brand extensions and the family brand’, Advances in Consumer Research, vol. 18, pp. 399-406. Singh, J, Scriven, J , Clemente, M, Lomax, W and Wright, M 2012, ‘New Brand Extensions: Patterns of Success and Failure’, Journal of Advertising Research, vol. 52, no. 2, pp. 234-242.

ACT Prep †Practice Tests, Study Guides, and Critical Info

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Learning English Essay Example | Topics and Well Written Essays - 1250 words

Learning English - Essay Example   I was born and raised in a Middle Eastern country. one of my uncles was a well-known businessman who had dealings with people from all over the world. As a child, I often heard him interact with them in a different language and at one time, I gained the courage to ask him what language it was. That was the first time that I encountered the word English and I became fascinated with it.   My uncle told me that English, like Arabic, was an international language which was used to communicate with people all over the world, no matter their nationality.   However, in my country, there was little opportunity for learning this language because the medium of teaching in school was mainly in Arabic. Despite this, I resolved that there would come a time when I would learn English and be able to communicate with people from other cultures. My opportunity came when my application to Middle Tennessee State University was accepted and became the turning point because of my desire to learn English came to be satisfied. In America, I met an individual who would not only teach me the English language but also make it possible for me to gain some proficiency in it.  My two friends, Abdullah and Mustafa, and I started taking English classes with Irving Penzo, a renowned English teacher who helped the three of us excel in the language. from the beginning of our classes, we all took to him because he was not only jovial but also a man who was dedicated to the welfare of all of his students.

Race in Turn of the Century America Essay Example | Topics and Well Written Essays - 500 words

Race in Turn of the Century America - Essay Example The problem of racial confusion was quickly becoming a serious issue, in the early twentieth century. This is because of the lack of a unified government, which would establish common grounds with racial equity and rights (King & Ruggles, 1990). After the end of the Civil War, eleven Southern States introduced national policies that further supported â€Å"the problem of color-line†, in relation to immigrants and African Americans, through the First World War. For example, ten southern states introduced laws prohibiting the mixing of races in ferries, railways, and steamboats (King & Ruggles, 1990). For instance, Atlanta, from 1908, introduced racially segregated elevators. Additionally, taxicabs were separated in Florida, Birmingham, Jacksonville, and Mississippi, Alabama. Similarly, it was illegal for Black and white baseball clubs to play, in proximity, in Atlanta (King & Ruggles, 1990). Change in welfare policy, after civil wars also promoted â€Å"the problem of color-li ne†. The Northern changed the social welfare policy to provide government assistances equally and help recipients become self-independence (King & Ruggles, 1990). This made the Southerners to further entrenchment of racism and slavery as a sign of disrespect to the Northerners, who defeated them in the civil wars. The Southern States that encouraged racism include Mississippi, South Carolina, North Carolina, Texas, Louisiana, Alabama, Georgia, Arkansas, Virginia, Tennessee, and Florida (King & Ruggles, 1990).