Katrina Barcelo

â€Å"The characteristic of sound by which a shrill sound can be distinguished from a grave sound is known as PITCH.†Pitch of sound depends upon the frequency of sound. The greater the frequency, the higher is the pitch and vice versa. It is the pitch of sounds that enable us to distinguished b/w a sound of man and woman or man and dog. Etc. sound of a woman is shrill due to high pitch. Sound of a dog is grave due to low pitch and low frequency.QUALITY OR TIMBERâ€Å"The property of sound by virtue of which we can distinguish between two sounds of the same pitch and the loudness originating from two different musical instruments.† The sound produced by two different instruments is usually complex. It is a mixture of several tones. The tone of lowest frequency is called Fundamental frequency and other tones are known as OVERTONES OR HARMONICS. The loudness of sound depends upon the amplitude of vibration. And pitch determined by its fundamental frequency. Two or more sou nd may have the same loudness and the same pitch but that they may differ in number and relative intensities of overtones. The quality of sound depends upon the wave from of the resultants. Nature has such a great diversity that it is very rare to have some overtones of two persons exactly. So this difference is overtones makes it possible to recognize each sound. This characteristic of sound is called QUALITY. INTENSITY OF SOUNDâ€Å"The intensity of sound is defined as the amount of energy transmitted per second through unit area held perpendicularly in the direction of sound waves.† Intensity of sound = E/t.A OR I = E/t.A Pitch Pitch = frequency of soundFor example, middle C in equal temperament = 261.6 HzSounds may be generally characterized by pitch, loudness, and quality. The perceived pitch of a sound is just the ear's response to frequency, i.e., for most practical purposes the pitch is just the frequency. The pitch perception of the human ear is understood to operate basically by the place  theory, with some sharpening mechanism necessary to explain the remarkably high resolution of human pitch perception. The place theory and its refinements provide plausible models for the perception of the relative pitch of two tones, but do not explain the phenomenon of perfect pitch. The just noticeable difference in pitch is conveniently expressed in cents, and the standard figure for the human ear is 5 cents.Sound quality is typically an assessment of the accuracy, enjoyability, or intelligibility of audio output from an electronic device. Quality can be measured objectively, such as when tools are used to gauge the accuracy with which the device reproduces an original sound; or it can be measured subjectively, such as when human listeners respond to the sound or gauge its perceived similarity to another sound. The sound quality of a reproduction or recording depends on a number of factors, including the equipment used to make it, processing and master ing done to the recording, the equipment used to reproduce it, as well as the listening environment used to reproduce it.In some cases, processing such as equalization, dynamic range compression or stereo processing may be applied to a recording to create audio that is significantly different from the original but may be perceived as more agreeable to a listener. In other cases, the goal may be to reproduce audio as closely as possible to the original. When applied to specific electronic devices, such as loudspeakers, microphones, amplifiers or headphones sound quality usually refers to accuracy, with higher quality devices providing higher accuracy reproduction. When applied to processing steps such as mastering recordings, absolute accuracy may be secondary to artistic or aesthetic concerns. In still other situations, such as recording a live musical performance, audio quality may refer to proper placement of microphones around a room to optimally use room acoustics.

Effect Of Gangsterism Essay

2.0 Effect of Gangsterism Gangsterisms is a social phenomenon that occurs widely among the youth in our country. With the rapid rise of this problem, gangsterisms have much negative impact on individuals, families, and communities. 2.1 Individual In term of individual, student who involves themselves with gangsterism will face bad consequences in their life including having a dark future. Thus, their future might be threatened due to the result of their behavior. Most probably they will be detained because somehow they able to create chaotic scene in their surroundings. This will also affect their life as they unable to perform their study in higher level and they might spend their teenage years in juvenile school or rehabilitation centre. On the contrary, those with a bright future able to continue their study while they had wasting their precious life in prison.They also will give a bad impact or influence to the youngers. They will follow the foot step of the elder ones in family and causing them to follow the wrong path as the elder ones. From The Star online, Wan Junaidi, a former policeman, said the army and police had fought the communists and protected the country from grave danger in the 1960s and therefore, was confident that they could combat gangsterism. â€Å"In the past, we chased after communists in the jungles, but now the gangsters are there — they are not hiding. I can’t accept the excuse that because of gangsterism, we can’t enforce the law. â€Å"So what else next? Are we to allow gangsters to rule the country because they are gangsters?† he pointed out. (by Chan, Zora. February 5, 2012) In fact teenagers who usually have the desire to do something new, they would do some bad things without thinking about the possible effects of their actions in future. Teenagers involved in social causes them to be brings into contempt and ragtag. At this level of teen lacks direction or clear goals in the future and not an ambitious. Although they were repented, they still hard to earn the trust of the community and they will be stigmatized.  This makes it difficult for them to get the next job will ignored by family members could not tolerate their behavior causes them added life inevitably fluctuate. A gang offers protection to its members; to the uninitiated and insecure, a gang means security from racial harassment and law enforcement agencies. Some join gangs for fun, but are soon swept into a vicious cycle of violent crime and drugs. The prime targets for gangs are new immigrants who have language and cultural differences from mainstream communities. Troubled youth and rebellious teenagers may join gangs and directly or indirectly influence community life.In communities where gang activity dictates normal living, there are very few signs of healthy, progressive life or development. Community development projects are kept on hold as money is allocated to combat gang warfare. Law enforcement agencies take on a tough stance when it comes to these communities. As a result, innocent families also live backward, hopeless lives where there opportunities are severely curtailed by the terrifying presence of gangs. 2.2 Family In the context of family, parents need to receive the bad treatment as the result of their children behavior. Most probably, parents might be insulted or becoming the subject of hatred from people in their surrounding. They might be blame for what their children had done and through other people eyes they had to be responsible. Somehow, there are parents who try so hard, in order to guide their children back to the right path. However, some children are too stubborn and ignore the advice of their respectful parents. In addition, parents need to face with reality that their children are not turn into a good person and turn out differently from what they had expected. SB’s relationship with his mother was described as tumultuous. His gang involvement must have been the reason for many of their arguments, as it is clear that she consistently made her disapproval of his lifestyle known. She would remind him of the effects his lifestyle is having on her and his  younger brothers, though he ignored her. Once, however, there was a retaliation attack on his family home after he fought with another gangster. The rival gang threatened his mother with death and trashed his family’s home. This incident was SB’s first experience of the dangerous consequences that being a gangster could have for one’s family. As a gangster, his mother’s voice stayed in his head, admonishing him about his lifestyle. â€Å"My mother’s voice, yes †¦ Her voice was the only voice that even now helps. She was always there, even when I went to jail. She would always talk, even scold, and say ‘I am not putting you out because yo u are a gangster, it is because I do not agree with what you do.’ (Daniels, Doria and Adams, Quinton. July 1, 2010: 45-60) By the conduct of themselves, their families gangster actors also get impact. The community will lose faith in the family, but the family’s honor is scratched with teen action like ‘menconteng arang ke muka’. This may affect the future of other siblings and even worse if the affected family members who are emotionally and unable to handle the pressure from society. This problem will persist in the long term to be restored. Sub-economic areas, where gangsterism is the most prevalent and problematic, are good training grounds for would-be gangsters. In most instances, both parents are either unemployed or both are working, leaving their children unattended or with strangers. Gangs quickly exploit such situations. In fact, they thrive on it, offering youngsters a â€Å"surrogate family† setup which gives the youngsters a sense of belonging. In most cases, youths are used to commit the crimes – such as murder, rape, etc – effectively obscuring the leadership from being identified. Often, the order to commit a crime is filtered thorugh the ranks of a gang. Thus, the person committing the crime never knows who gave the order. The police, therefore, are never able to get hold of the leadership. 2.3 Society Gangsterism of all levels and types usually has a negative effect on society. Gangsterism also can bring down the property value of neighborhoods from the violence and vandalism involved with gangsterism life. Big money investors  may shy away from places where they feel that their properties and resources will not be used for fear of gang crimes. Gangsterism can also drive up prices of local groceries and commodities via their intimidating schemes that force businesses to pay them sums of money in exchange for â€Å"protection.† As for society, they will feel insecure and threatened over this matter because they felt that the surrounding is not the safe place anymore due to the violent act of gangster. Society would normally avoid to get out of the house. This is because, they afraid of been victims of terrorism. All their daily activities such as sports, recreation, and so on will be reduced or be stopped to ensure safety. Usually when the most feared society were involved in the fights between gangster groups. Their fights will usually result in serious injury or even worse death. The behavior of gangster might endanger their life because at some point, gangster can turn out to be a killer and some of them also fight among each other to show their power. In addition, this kind of phenomenon also spread widely in school. Futhermore, it had come to the stage where school compound cannot be considered as a safe place anymore due to the gangsterism activities that take place in school area They also will make the students be afraid to go to the school. Middleton-Moz and Zawadski (2002) argue that our own lack of awareness often causes us to be both deaf and blind to the pain experienced by our nation’s youth and, as a result, our young people too often become the prisoners of their sadness and depression, seeing little possibility for change and no way. Therefore, it show that our own lack of concern over what had happened make the matter of gangsterism getting worst until the victim of gangsterism are being abuse physically and emotionally. Society is no l onger felt peace and harmony in the country which they had resided. They cannot move out freely as they are afraid of those gangsters and worried about their safety. They will be a burden to the people or to the neighbourhood. ‘Predatory crime does not merely victimise individuals; it impedes and, in extreme cases, even prevents the formation and maintenance of community. By disrupting the delicate nexus of ties, formal and informal, by which we are  linked with our neighbours, crime atomises society and makes of its members mere individual calculators, estimating their own advantage, especially their own chances of survival amidst their fellows.’ (James Q. Wilson (1975) Thinking About Crime) In communities where gang activity dictates normal living, there are very few signs of healthy, progressive life or development. Community development projects are kept on hold as money is allocated to combat gang warfare. Law enforcement agencies take on a tough stance when it comes to these communities. As a result, innocent families also live backward, hopeless lives where there opportunities are severely curtailed by the terrifying presence of gangs.

Globalising a new enterprice Essay Example | Topics and Well Written Essays - 1000 words

Globalising a new enterprice - Essay Example This paper would therefore address the issue from a heterogeneous point of intervention. This means that not only would the strategies needed for making the company go global be looked at but then interventions and models for rescuing the company from further decline in profit will also be reviewed. Of course when the company gains a good capital resource stand, employee retention would no longer become a problem for it. Global Business Expansion Procedure For the global business expansion to take place, there are a number of procedures to follow. First of these is what the International Expansion Organization (2010) describe as development strategy. As much as authors begin their publications with manuscripts and constructors complete their facilities with architectural plans, it is important that any company seeking to go global have well researched and expert driven strategies in place. Specifically, the International Expansion Organization admonishes businesses â€Å"to identify international expansion as a business development strategy to be based on sound business research.† This means that preparation of strategic plan to lead the company into the start of its global venture should be based on detailed research. Through this research, which is referred to in some quarters as feasibility studies, the company should be in a position to decide on a number of issues including the following: 1. Project Scope: the scope should define the areas of the company that will be affected by the expansion project and should include participants as well as end users who will be affected by the global expansion. 2. Current Analysis: This analysis should explain the current mode of expansion implementation. That is, there should be a roadmap on the implementation process. 3. Requirements: The feasibility study must state all resources that will be required to undertake the expansion. These requirements should include both financial and non-financial resources. 4. A pproach: The approach for takeoff and implementation should be clearly stated in the plan. Without such an approach, the project will be haphazard. 5. Evaluation: It should be stated clearly, how the company is going to evaluate its progress performance. The evaluation should not only be internalized but should employ the services of external peer reviewers. After all these processes are followed in the strategic plan, the company will be ready to make other moves. The second stage of the global expansion plan should be correction of internal management loopholes. This is to say that there should be management strategies that ensure that the basic crises of the company such as employee turnover and profit retardation are corrected. This stage is very much needed to make the image of the company lucrative to the international market when it finally moves. As ways of maximizing local profits, the following are suggested: 1. Internal Cost Reduction Strategy: Management should be bold o n taking decisions that will help in cutting down on internal cost spending in the company. For example in the allocation of funds in the company’s budget, sacrifices should be made to ensure that much capital is directed to profit generation sectors rather than human resource wellbeing programs. The challenge with this strategy will be that committed workers would not want to stay but there will be an eventual

Do privacy rights extend to sexual orientation Essay

Do privacy rights extend to sexual orientation - Essay Example Here, homosexuals are not ostracized and discriminated against. And the disclosure of this personal information to the other party is of little significance. (Habermas, 1989) One could argue that threats to privacy rights of homosexuals come from two sources. First is due to social stigma and taboo, as is the case in conservative/rustic regions. Second is government mandated laws that prohibit gay marriage and gay sexual activities (although some radical new developments are taking place in this area in recent years – the decision by a Massachusetts court allowing gay marriage was unprecedented). In both cases, the society and the government can be seen as intruding into what is essentially a private matter between two adults. Hence, privacy rights can be divided into positive rights. Positive privacy rights would translate as legitimately claiming the status and benefits accorded to a married couple irrespective of their orientation. Negative privacy rights, on the other hand , empowers individuals to withhold details of their sexual orientation from employers, landlords and government if it would prevent possible discrimination.

Starbucks Essay Example | Topics and Well Written Essays - 500 words - 3

Starbucks - Essay Example The aim of this paper is to do this, as well as thoroughly investigate and consider the key elements related to these three issues. In doing this, we can come to a more understanding, knowledgeable, and critical point of view on the matter of Starbucks, its history, its strengths, and weaknesses. This is what will be dissertated in the following. It is rather well known that Starbucks has come to be, by some, regarded as a symbolic of the problems posed by globalization. In fact, several Starbucks locations were actually vandalized during a World Trade Organization in Seattle. This is why the issue of the global matters in regards to Starbucks is so essential. When Starbucks first opened its doors in Seattle in 1971, no one realized by 2006 they would be an international icon. Why has Starbucks become such a success No, they have not reached the global status of companies such as McDonalds or Nike but they are well on their way. The company is always looking ahead and re-inventing how people think about coffee. Value and quality brings customers back for more. They have offered an experience for each person who enters. Starbucks international mission is "to be a global company, making a difference in people's lives by leveraging our brand and the coffee experience to foster human connections (Starbucks Coffee Internatio

Not ablicable Essay Example | Topics and Well Written Essays - 2500 words

Not ablicable - Essay Example This not only increases the temperature on earth’s surface but also the temperature prevailing over the oceanic region of the world. This remarkable rise of temperature is on account of pollution occurring all over the world. The polluted atmospheric condition over the earth is capable to develop infrared radiation. The main gases present in the earth’s atmosphere are water content, Ozone, Carbon dioxide, Nitrous oxide and methane. These gases are termed as Green House Gases and have certain roles to increase the temperature on Earth’s crust. The industrial transformations and development have increased the production of greenhouse gases in the atmospheric air and is considered as one of the main reasons for the global warming. This phenomenon has observed from the middle of the twentieth century. The concentration of the gaseous media of the atmospheric air has great influence to increase global warming. This is affected in accordance with two principles. One is by the direct emission of infra red radiation from the gaseous constituents of atmospheric air and the other is indirectly through clouds. The solid and liquid particles present in the atmospheric air are responsible for the indirect process to develop the global temperature. These solid and liquid suspensions present in the atmospheric air are generally termed as ‘aerosols’. They are universally originated gases substances and the carriers of these substances to the atmosphere are wind. During their travel with wind the aerosol substances undergo tremendous chemical and physical changes naturally. The characteristic features such as Physical, Chemical and concentration of aerosols present in atmospheric air are also taken in to consideration while thinking about the indirect influence on global warming. The risk management Cycle The risk management cycle points out the volume of risk factor caused due to the nuclear emission occurred from the nuclear power plant

Total Quality Management xxxxx Company Essay Example | Topics and Well Written Essays - 2500 words

Total Quality Management xxxxx Company - Essay Example oblems the company faced having atrophied somewhat due to its own success, a victim of its own success in a way, and also by the onset of competition chiefly from Apple with the iPhone and the Android army led by Samsung. Indeed, by the time the sale had been completed, Apple and Samsung had completely taken over the market for smart phones, generating the bulk of all profits for the entire industry, even as Nokia continued to tank in terms of both sales and profits. While the top top performers prospered, Nokia continued to bleed money from its unsuccessful attempts to hawk Microsoft Windows Phones and to revive its fortunes after the collapse of its Symbian handset business. What remains of the company afterwards, on the other hand, remains formidable, with the networks infrastructure business providing the bulk of all revenues. The two other groups, essentially patents and research and development on the one hand and the mapping business on the other, are deemed as forming the int ellectual heart of the Nokia business, and is expected to generate new businesses in terms of new product innovations, new mapping products, and new ways to monetize the large cachet of patents that Nokia owns. The idea is that having sold its handset business to Microsoft, which had been bleeding money and causing Nokia’s finances to collapse, Nokia can reboot itself and change course, with a new strategy that is able to leverage its intellectual property assets, its good name, and its very vital relationships within the industry (Cheng, 2014; Rockman, 2014; Thomas, 2014; Scott, 2014). The partnership with Microsoft began as a software deal, with Microsoft providing incentives for Nokia’s using Windows Phone software that amounted to some on-going cash infusions to support the use of the software for Nokia’s phones. The problem with that partnership is that Windows Phone was not ready to compete with iOS and with Android at the time of the sealing of the deal, and so even as

Text and Traditions Final Take-Home Examination Term Paper

Text and Traditions Final Take-Home Examination - Term Paper Example These lines inform that Wieder was in such a helpless state as was Jonah. He has nothing to do but act as destiny wishes him to do. His appearance is narrated as a â€Å"thundering reappearance† that is also indicative of his association with biblical figures or some Greek hero. The narrator explains each and every detail concerning Wieder as someone witnessing everything with his own eyes. Wieder is a poet for sure, as with his performance in air; he also shows his taste in poetry. Like Elizabeth Bishop, Wieder’s poetry is also about death and fascination with the idea of death. Wieder initially says, â€Å"Death is friendship†, which is informative of the idea that for Wieder, death is not a destructive force but something that causes ease for a being due to which, he calls it friendly. Later on, he attaches death with Chile, as he says, â€Å"Death is Chile†. He writes these words after seeing life in Chile. Life is not that much persuasive for him to make him understand that life is friendship or life is Chile but the idea of death dominates his mind. After writing about death and Chile, he sees the city as a picture that is torn into pieces. For him, there is no life in anything. Everything that he sees makes him to remember death. In his last round of the plane, he writes, â€Å"Death is responsibility†. Here, he feels that death cannot be attained so easily, there are certain responsibilities of a person that he has to fulfill before embracing death as a friend. Wieder is a poet and a sensitive person as explained by the narrator. He is also a performer. Wieder’s profession, that is his being a pilot and his passion for poetry, are two quite different fields, which are attached by Wieder by making use of skywriting. Wieder shows his passion of poetry by writing on the sky and making people to read his verses through his professional training of flying. In the paragraph, the whole picture and scene of the whole

Discuss this question(showing in the Details set) more likely to Essay

Discuss this question(showing in the Details set) more likely to discuss philosophy knowledge and opinions no source are needed) - Essay Example In this case, relativists are advocates of cultural tolerance. By holding that everything in the world is contains some relative truth and that all positions are equal, it can be concluded that the cultural aspect in the world is also among the equals. In this case, there is no culture that is superior or other that are inferior. By this, one can deduce that different culture defines the diversity of people. Similarly, all people have equality in all aspect and hence, the issue of cultural tolerance has its place in the relativist school of thought. Cultural tolerance refers to the situation where every person acknowledges and respects cultural diversity. As such, each cultural should be treated with dignity and equality. As per the definition, cultural diversity is all about equality of all people despite their cultural orientation. All this is hypothesized by relativists as they advocate for unconditional equality. In this case, we can conclude that the relativists universally are committed to cross-cultural

Fun Loving Girl Essay Example for Free

Fun Loving Girl Essay I have a grown daughter that is on her own with a very special little girl that has stolen my heart. They are most important in my life and always will be. Family is very important to me and I want to be with someone who also values family. This fun loving girl is ready to start taking care of her social life. I keep myself busy as a foster parent and sometimes forget that I need to get out and have some fun. I am a small town country girl who just likes to keep things simple. I work at a hunting lodge so stay very busy during the season. I love what I do and don’t consider it a job. I’ve grown up around guns and like to shoot at the range. Never been out hunting, but would like to see what it is all about†¦.. test the ‘if it flies, it dies’ theory. I shot clays for the first time last fall and really enjoyed it, so looking forward to doing that again. Love to go fishing (and yes, I can bait my own hook), just kicking back and taking it easy, spending time around the fire with friends having a few drinks and lots of laughs. I’d rather look at the stars and kiss in the rain than go to the mall. I like NASCAR and hope to get to a race someday. I think it would be awesome to take a car for a spin around the track too. Demo derbies, stock-car races, dirt track†¦. love the atmosphere. I haven’t been on the back of a bike in a very long time and have always wanted to learn to ride myself, so if you are into that, I am not opposed to having the wind in my hair. I enjoy rock from the 70’s, 80’s and 90’s and country. Never had much opportunity to learn how to two step but would like to learn. I like to go to out of the way places to look at the history, the old buildings and structures and remnants of the past that have been left behind. Antique stores and such are fun to explore and I like going to the local country auctions. I can always find something from the past that catches my eye. Im looking for someone to enjoy life with. Start out slow but have no limits to where it may go. I am a very affectionate girl who loves holding hands in public and giving hugs and kisses because that is how I like to show you that I care and I am really into you! I dont have time to play games†¦.. unless, of course, they are mutually agreed upon. I am adventurous and passionate, so intimacy and romance is a must. You should know that I give like I want to get back and am looking for that special guy that does the same thing. You must have a great sense of humor! I love to laugh and can find humor in just about anything. I believe you have to laugh at yourself before you can laugh at someone else. And I laugh at myself every day! Laughter is a great healer and I try to surround myself with people who laugh at the smallest most ridiculous thing, and can also create their own humor. I am looking for someone to build a relationship with, that special friend to stand by my side through it all†¦the good and the bad. I want someone who also tries to keep a positive attitude in all things. I am determined to be happy, regardless of what life throws at me. I have learned through experience that the greatest part of my happiness will depend on my disposition, not my circumstances. I choose to be happy. I want someone to enjoy life with. I dont need someone to change me or someone to change for me. I am who I am, Im not perfect but I work through my imperfection to be a better person. Life is not certain so I live life with no regrets, I am who I am because of my life and dont live in the past. I look forward to each new day and the adventure it brings. So if there is someone out there who is up to the task, I am ready to have fun. Here is our chance to maybe finding that spark for more. I am looking forward to meeting new people, forming lasting friendships, exploring life and the possibility of ultimately finding my soul mate. If you get what I’ve said here, then hit me up and we can get to know each other.

The Current Heritage Conservation Policy In Hong Kong

The Current Heritage Conservation Policy In Hong Kong We can see that some valuable built heritage were destroyed in these few years; however, the public did not acknowledge the impacts of demolishing our precious built heritage and the importance of conserving them. Not only can cultural heritage enhance the uniqueness of the city, it also can contribute to the civic pride and a sense of belongings. Therefore, this study will discuss the effectiveness of the heritage conservation policies in Hong Kong. The current systems are the Three-tier system and Antiquities and Monuments Ordinance. Data were gathered by secondary research, such as governmental reports, academic theses and private sector reports. After reviewing the two policies, we found that the strategies lack statutory power to protect built heritage and the preservation of privately owned historical buildings done by the Hong Kong government is ineffective. To further establishing a comprehensive heritage conservation system, the heritage preservation experiences of Macau can provide some insights and directions to the local government. By referencing its experience, we recommend that Hong Kong can improve the current systems and the scope of protection can be extended to private historical monuments. Background In the past hundreds of year, Hong Kong has grown from a small rural community into one of the most influencing and renowned cosmopolis. By undergoing a long period of history, plenty of valuable heritage legacies can be found in every district in Hong Kong. In fact, cultural heritage can sustain peoples values and allow them to share a collective memory. Therefore, it should be considered as essential and invaluable public assets that are worthy to preserve. In 1976, in a light of protecting historical monuments and promoting the heritage value, Antiquities and Monuments Ordinance was established by the British colonial government. Some related departments have subsequently set up to protect historical buildings, such as Home Affairs Bureau (HAB), Urban Renewal Authority (URA) and so on. Unfortunately, due to prompt economic development and large population growth, there are great demands for intense urban development and some significant historical landmarks have been demolished, such as the Queens Pier and the Star Ferry Pier. As a result, despite historical significance, old buildings occupying potential sites of commercial development are regarded as barriers and cannot be protected properly by legal frameworks. Introduction It is obvious to see that the heritage conservation in Hong Kong is yielded to the economic growth and urban development. The Hong Kong government has neglected the importance of conserving heritage and some monuments cannot be maintained for the future generation under the existing heritage preservation policies. Therefore, I find it essential to look into the efficacy of the current policies. This paper aims at examining the effectiveness of present heritage conservation policies and reviewing the experience of Macau. Procedure Data for the policy paper gathered are mainly secondary data which was obtained by extensive reading of relevant journal articles, theses and reports. Moreover, I accessed some governmental departments websites in order to obtain more official and factual information which are persuasive enough to support my view points. Existing measures and effectiveness Three-Tier Grading System of Historical Buildings The Grading System, which is adapted to record heritage buildings with significant historical and architectural value, is an administrative measure without any statutory power. Therefore, the record is only kept for internal reference for the government. The Grading System comprises three grades, including Grade I, Grade II and Grade III  [1]  . Since the System lacks statuary status and is only regarded as a reference list to keep record of the historical buildings, the graded buildings cannot be protected legally. Under the System, the information provided by the Grading System will just be sent to other relevant government departments such as the Planning Department which can determine whether protect the graded historical buildings or not. We can, therefore, understand that the System is not powerful enough to inhibit the monumental architectures from destroying. For example, the Murray House, which was built in 1846 with classical British style, was classified as Grade I building owing to its valuable Victorian architectural design. This historical landmark was originally located in Central; however, it was dismantled in 1982 and relocated to the Stanley in attempt to make way for the Bank of China Tower. Regrettably, due to the lost of parts of the building, this relocation failed to reflect the remarkable historical development and architectural significance of 18th Century. As a result, the AAB decided to remove the grade of the Murray House after visiting the place. We can clearly see that even the graded buildings which declared as monuments cannot be protected properly under the current system. Thus, it is critical for the government to offer legal authority to the Grade System so that the graded buildings will not be demolished easily. Antiquities and Monuments Ordinance The Antiquities and Monuments Ordinance (AMO) is enacted in 1976 in an attempt to protect Hong Kong historical buildings. The AMO, which is implemented by the Antiquities and Monuments Office (AM Office), provides secretarial services for Antiquities Advisory Board (AAB). In the section three of the Ordinance, after consultation with the AAB and with the approval of the Chief Executive, the Office may declare buildings, places and sites, where the Office considers to be public interest by reason of its historical and archaeological value  [2]  . Therefore, under the Ordinance, the Office is responsible for declaring antiquities and historical buildings into monuments or proposed monuments, which can prohibit them from demolishing. However, the AMO does not possess effective and comprehensive statutory power to protect privately owned historical buildings. In fact, private owners have their own right to reject the monumental buildings declaring as monuments on the grounds that they consider the land market and the profit of selling the buildings more than the value of historical value. Meanwhile, the developmental potential of the buildings and the profit may decrease after declaration, which causes them be reluctant to declare the buildings into monuments. Thus, few privately owned heritage assets can be protected and kept as declared monuments. For instance, Tiger Balm Gardens, which was constructed in 1935 by a wealthy Chinese philanthropist Aw Boon-haw, built in Chinese Renaissance Style with a unique mixture of Chinese and Western styles of artistic decoration. The owners of the Gardens submitted a proposal required the demolition of the whole heritage buildings in 1999; however when the AM Office acknowledged and approached the matter, the real estate developers had bought the land and dismantled part of the buildings for the redevelopment. Therefore, it is important for the AMO to promote private sector participation in heritage conservation and a comprehensive mechanism of compensation can be established. The Macaus experience In order to enhance the effectiveness of the heritage conservation policies in Hong Kong, related experiences of other countries will be studied. In fact, comparing the conservation policies between different places is definitely an effective way to achieve better approach to the preservation of the built cultural heritage in developed countries. In this part, the heritage conservation policies of Macau will be explored; therefore, I hope that their experiences can give Hong Kong an insight into saving heritage. The reason why I take the examples of Macau is that there are lots of similarities between Hong Kong and Macau, including the high population density and rapid economic growth. More importantly, they both colonized by Britain and Portugal, which may result in both countries possessing great historical and cultural value. Thus, it will be easier for Hong Kong to seek advice from Macau. In Macau, Cultural Institute (CI) and Cultural Heritage Department (CHD) are the core statutory departments of heritage conservation. The legal classification system of built heritage, which is under control by these two departments, is consisted of four categories, namely The Monument, The Complex, The Sites and Building of Architectural Interest. Under the classification system, authorization from the government is needed before any repairs, damages and demolition; therefore, most historical buildings in Macau are conserved well. To date, 128 built heritages are preserved and classified as cultural properties in Macau, including 52 are The Monument, 11 are The Complexes, 22 are The Sites and 44 are Building of Architectural Interest. Comparing with Hong Kong, the classification system in Macau is granted with legal force and therefore the classified historical buildings will not be demolished by any parties of society. Apart from the classification system, the Macau Government has set up a Cultural Fund in a bid to cover the cost of repairing and restoring the historical buildings. As a result, owners of privately owned heritage are willing to give consent to declare the historical buildings as monuments. Moreover, the Macau government has tried their best to invest on revitalizing the historical buildings. Ruins of St. Paulo, Sao Domingos Square and Leal Senado Square, for example, are conserved and reused for social and commercial purposes. By combining the ideas of conservation and economic development, the cultural heritage can be reversed properly and have become famous tourist attractions. We can clearly see the determination and sincerity of the Macau government in conserving the heritage. Conclusion The findings clearly indicate that the heritage conservation policies are not extensive and effective enough to protect local historical monuments. Some of the policies cannot protect privately owned heritage while other cannot access their legal force to protect monuments. It can be concluded that to encourage public involvement in heritage preservation, Hong Kong have to consult other countries opinions so that we can develop a clearer heritage conservation system to protect valuable monumental buildings. Recommendation Improvement of the grading system Since some historical buildings may not be preserved appropriately under the existing grading system, I propose that the criteria of grading buildings be more objective and transparent. Therefore, it is important for the government and relevant departments to reform the grading system. Incentives to private owners of historical buildings. Given a lack of incentives and no clear regulations regarding the compensation for conserving privately owned historical buildings, I recommend that a reasonable and comprehensive compensation be provided to encourage private owners repair and maintain the buildings. Besides, tax relief which is a financial tool to help private owners to restore and maintain the privately owned historical buildings can be offered as conservation incentives. As a result, a wide range of Hong Kongs monuments can be protected for future generation. Establishment of funding In view of inadequate support and determination of local government in heritage conservation, it is highly recommend that the government provide funding to support preserving built heritage. It may be useful and effective for the government to cooperate with private organizations and non-profit organizations. Both donations and contributions can be collected as a source of funding so that the maintenance cost of historical buildings can be covered and reduced.

Physics of Baseball :: physics sport sports baseball

Introduction Baseball is a fairly simple game, once you understand the simple mix of science involved in baseball. Also, there is much more to the game of baseball than simply hitting and pitching the ball. Here is a few bits of information about a baseball that is hit 400 feet. 1. For each 1000 feet of altitude you can add 7 Feet. 2. For each 10 degrees of air temp you can add 4 Feet. 3. For each 10 degrees of ball temp you can add 4 Feet. 4. For each 1 inch drop in Barometer you can add 6 Feet. 5. For each 1 mph following wind you can add 3 Feet. 6. With the Ball at 100 % Humidity you can subtract 30 Feet. 7. When the ball is Pitched, for every 5 mph you can add 3.5 Feet. 8. For a ball Hit along the foul line you can add 11 Feet. 9. When an Aluminum Bat is used you can add 30 Feet. A couple more bits of general information. 1. A curve ball that seems to break over 14 inches never actually deviates from a straight line by more than 3 inches 2. There is no such thing in baseball as a rising fastball! 3. The collision of a ball on the bat lasts only about 1/1000th of a second. 4. That a batted ball should be able to travel no farther than 545 Feet. The Path of a Baseball A baseball will always follow a parabolic motion when hit with the bat. This is mainly due to the force of gravity acting on the baseball after it is hit. A baseball like most other things follows the three laws of motion that were created by Sir Isaac Newton. The three laws of motion are: 1. Law 1. An object continues in its initial state of rest or motion with uniform velocity unless it is acted on by an unbalanced, or net external, force. 2. Law 2.

The Hidden Meaning of The Nuns Priests Tale Essay -- Nun’s Priest’s

The Hidden Meaning of The Nun's Priest's Tale  Ã‚     Ã‚   It has been suggested that a "Chaucer tale exploits the nature of its genre but also draws attention to the ideological biases and exclusions inherent in the genre"2. In my opinion The Nun's Priest's Tale is a wonderful example of Chaucer testing the bounds of his chosen genre - in this case the beast fable. What is a beast fable? Obviously a tale about animals, but one where "animals are used as embodiments or caricatures of human virtues, vices, prudences, and follies ... and the other typical qualities of mankind. They are generally brief cautionary anecdotes that use the obvious resemblances between man and animals to point a moral or push a proverb home entertainingly"3. Chaucer can be seen to exploit the nature of the beast fable fully in The Nun's Priest's Tale. It contains all of the traditional elements mentioned above: the central characters are the chickens Chauntecleer and Pertelote, and Russell the fox; the culpability, gullibility, guile and boastfulness of the characters are examined; the tale is brief, approximately 650 lines; and several morals are offered. The tale is also entertaining, but not only because of its caricatures of human traits. The tale contains numerous sub-genres such as the romance, rhetorical debate, and Christian misogyny, and it is the interplay of these sub-genres with the framing beast fable that creates much of the humour. In The Nun's Priest's Tale Chaucer shows up some of the worst excesses of these popular medieval traditions by putting them into context with his animal characters. The incongruity of a chicken taking part in a debate on the significance of dreams, for example, is inherently comic, but does not just... ...9), 251-270. This from p. 266. 8. F. Anne Payne, "Foreknowledge and Free Will: Three Theories in the Nun's Priest's Tale" The Chaucer Review 10 (1975), 201-219. This from p. 208 9. Ian Bishop, "The Nun's Priest's Tale and the Liberal Arts," Review of English Studies NS30 (1979), 257-267. This from p. 17. 10. Payne, p. 205. 11. Walter Scheps, "Chaucer's Anti-fable: Reductio ad absurdum in the Nun's Priest's Tale," Leeds Studies in English 4 (l970), 1-10. This from p. 7. 12. Bishop, p. 266. 13. Payne. p. 218. 14. Payne. p. 210. 15. Payne. p. 211. 16. 0wen, p. 267 17. Jill Mann, "The Speculum Stultorum and the Nun's Priest's Tale," The Chaucer Review 9 (1975), 262-282. This from p. 275. 18. Friedman. p. 253. 19. 0erlemans, p. 318. 20. Scheps. p. 8. 21. Payne, p. 214. 22. Mann, p. 277.      

Post-Post Critiques of Racism Essay -- Racism

Carrie Mae Weems and Hank Willis Thomas are two contemporary artists who are defying contemporary social and political categories and taking art photo into an engage era. The essays by Annie E Coombes provide a critical analysis of how the contemporary scene is moving beyond categories of post modern, and post race. Both are efforts to rescue contemporary artists who are dealing with forms of oppression from being described as old fashion or out of date. Carrie Mae Weems is an African American photographer. She was born in 1953 in Portland, Oregon and she currently resides in Brooklyn NY. Her work deals with the issues such as identity, racism, gender, etc. Weems moved to San Francisco after high school where she got her BA and then she finished her MFA in San Diego, CA. Her first body of work was â€Å"Family Pictures and Stories† which she finished in 1983. Almost all of her work is focused on racism, Gender and finding her own identity as an African American artist. She has won numerous awards for her work in the field of photography. â€Å"Friends of Photography named her photographer of the year. She was awarded â€Å"the distinguished photographer’s award† in 2005, for making contribution in the realm of photography. Her work has been exhibited across the United States, and internationally. The Coombes article on Weems contrasts the artist work against the political popularity of Obama (among Whites at least). Coombes is arguing that Weems is still relevant and that a critique of racism is still vital in American art. Weems draws on historical views of race but looks at it from a new and distinct way. She finds hidden racist themes in anthropological photographic styles that become very obvious when s... ...n tradition in politics and art that is conscious of race and racism. Both are however moving into new areas and could be called postmodern or post racism. Both critiques are trying to reclaim the post-political, or reposition political involvement in art. Art that is new a fresh connects older critiques of oppression to more recent ones. Reference: Official website of Hank Willis Thomas, http://hankwillisthomas.com/ Retrieve at 12/14/2011. Official website of Carrie Mae Weems, http://carriemaeweems.net/ Retrieve at 12/14/2011. Women in Photography International, http://www.womeninphotography.org/Events-Exhibits/DistinguishedPhotog/CarrieMaeWeems_2005/Weems.html Retrieve at 12/14/2011. W.E.B Du Bois Institute African and African American Research, http://dubois.fas.harvard.edu/hank-willis-thomas Retrieve at 12/14/2011.

Toefl essay

China and his story is unrealistic. However, this is directly refuted by the teacher's claim that Marco Polo really did go on the trip to China as he said. To begin with, the reading suggests that all of the original accounts of his Journey is given in different language and version. It is written in Latin, Italy, and Old France but it contains all different details.The lecturer, however, contradicts this point by asserting that at first, when he was in Jail, his Jail fellow, which was romance novelist rote the first version in France, and Marco Polo later wrote own account in Italian, which is later translated in to Latin. Another point that article stresses is that Marco Polo fail to mention basic fact about China. He did not write about tea drinking or Great Wall. Also, he was unable to speak Chinese even though he lived In China for 17 years.On the other hand, the speaker asserts that he did not see common stuffs of China because he lived in different location. Mostly, Marco Polo lived in North, where tea was unable to see. For him, It was hard to see Great Wall cause it was not finished and separated In pieces. When Marco Polo left China the Great Wall was done. Thus, Kabuki Khan sent Persian Translator for Marco Polo, who was able to speak Persian.Therefore, he did not have to learn Chinese. Finally, the passage points out that Marco Polo's name Is not written In any of China's record. If he claim to know Kabuki Khan, who was the ruler, his name should be written In any of record. In contrast, this viewpoint Is rebutted by the lecturer's assertion that he was using Persian name. Also, he was not really Important enough to written In Chinese record. Toefl Essay TOEFL ESSAY RATING SCALE 6 An essay at this level – effectively addresses the writing task – is well organized and well developed – uses clearly appropriate details to support a thesis or illustrate ideas – displays consistent facility in the use of language – demonstrates syntactic variety and appropriate word choice 5 An essay at this level – may address some parts of the task more effectively than others – is generally well organized and developed – uses details to support a thesis or illustrate an idea – displays facility in use of the language – demonstrates some syntactic variety and range of vocabulary An essay at this level – addresses the writing task adequately but may slight parts of the task – is adequately organized and developed – use some details to support a thesis or illustrate an idea – demonstrate adequate but possibly inconsistent facility with syntax and usage â€⠀œ may contain some errors that occasionally obscure meaning CHECKING Content Is there a thesis statement or introduction? Is there a topic sentence for each paragraph? Are there supporting details for each topic statement? Is there conclusion? Clarity Are there run-on sentences or sentence fragments? Are there misplaced modifiers or dangling modifiers?Are the structures parallel? Are there transition words? Are the sentences and paragraphs cohesive? Punctuation and spelling Are the paragraphs indented? Are there punctuation marks such as periods at the end of each sentence? Do all sentences begin with capital letters? Are all words spelled correctly? General Writing Improvements Strategies 1. Writing is skill like playing tennis. You have to practice. There is a lot of extra work you can do on your own to help you become a better writer. Doing these activities, you’ll practice your writing, practice your penmanship, and practice forming opinions.To improve your writing, pay attention when you read. Notice how the author of your book organizes thoughts and expresses ideas. 4. Buy a notebook to record your thoughts and your writing. Don’t use this notebook for anything but writing practice. This notebook will be your private classroom. 5. Keep a journal. Record the events of a day. Tell what happened. Record what you think 6. When events happen, take notes. Later in the day reread your notes and turn them into sentences. Turn the sentences into paragraphs. 7. Write every day. Give yourself a gift of time.Spend five minutes a day writing, and do it faithfully everyday. Once a week, assign yourself a topic and write an essay in thirty minutes. 8. Go back over your writing frequently. The more you write, the better writer you will become. You may think of a better, or a different, way of expressing a thought. Use the blank page to experiment with different ways of expressing the same idea. 9. When you rewrite, imagine you are writing for a different audience. The first time you wrote for yourself. How would you change your writing if your friends were to read. Your teacher? Your mother? A stranger?Types of Essays There four essay types on the Computer-based TOEFL: |Agreeing or disagreeing |33% | |Stating a preference |34% | |Giving an explanation |22% | |Making an argument |11% |Identify the task If†¦ How†¦ In your opinion †¦ If you could change (something) what would you change? What is the best way to (do something)? What should be the main focus? Which of the following should you do? Which of the following is most important to you? What would you give to help someone? How would you do something? How would you do something/choose between two things? How will (something) affect (something else)? Describe †¦ Explain †¦ What do you consider most important: (list)? What have you learned by (doing something)? Why do you think (something happens)?What are the qualities of (something)? Choose an event and te ll why you enjoyed it. How ha (something) changed? Why is (something) important? How does (something) effect (something else)? How is (something) different? Some do this; others do that. Some say this; others say that. Which opinion do you agree with? In your opinion which is better? Which would you prefer? Would you prefer to†¦? Compare the advantages and disadvantages. Which is best for you? Compare these attitudes. How is (something) different from (another thing)? Stating your opinion Set phrases In my opinionAccording to me To my way of thinking In my view To me From my point of view It is my opinion that I believe I think It seems to me that It appears that To my mind In my opinion, university students must attend classes. According to me, one must change with the times. To me, there is nothing more important than good health. It is my opinion that one learns by example. It seems to me that a good neighbor is one who respects your privacy. It appears that all the informat ion one needs is available on computer. Verbs Agree Believe Guess Hope Imagine Infer Realize Suppose Think UnderstandAll in all All things considered Altogether As a rule Basically By and large Essentially For the most part Generally In general On the whole Overall All in all, it is better to learn from a teacher than on your own. As a rule, it is better for students to wear uniform to school. For the most part, countries are more alike than different. On the whole, higher education should be available for all. Adverbials Seemingly Conceivably Possibly Perhaps Maybe Probably Presumably Certainly Almost Doubtless No doubt Definitely Daily exercise definitely should be a part of every school day.Doubtless, helping a child to learn to read is important. Seemingly, playing games can teach us about life. Almost In a way More or less Practically So to speak For all intents an purposes To some extent Up to a point Adjectives Certain Convinced Positive Sure Time Before After Since Next Duri ng At the same time Then Always While Often Sometime Meanwhile Degree Most important Less important Basically First Second Subordinate Primarily Secondary Comparison and contrast To compare Similar to Correspondingly As Common in Similarly Resemble Just as Than Like, alike Almost the same asIn a like manner Also Either/or At the same time In the same way Neither/or To contrast differ from nevertheless more than although however even do unlike while yet otherwise different from in contrast to but still less than on the other hand instead Cause and effect So For this reason Since Thus As a result Due to Consequently Because, because of Although Explanation In other words As Such as To clarify Like For instance To explain That is To illustrate To paraphrase For example Namely Adding more information In addition moreover besides similarly furthermore also as well as what’s more

Positioning and Repositioning

Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment   Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color, price, fluffiness, quality of service, innovative approach, etc.Re-positioning is when you want your brand to be considered/associated with different features. For example, KIA cars has repositioned themselves from being some brand into being a cool brand .. Cadillac has repositioned themselves from being classical car for the rich and old into more affordable elegant car †¦ Oldsmobile has tried to reposition themselves as â€Å"not your father's car† but it was unsuccessful repositioning. Re-positioning is quite lot mor e difficult and expensive compared to initial positioning.You know the saying ‘only one chance to make first impression' also applies to the world of branding. Repositioning Strengthens Lifebuoy’s 107-Year Heritage 12-02-2002  : Lifebuoy is no longer a carbolic soap with cresylic perfume. It is now a milled toilet soap with a new health fragrance. The new formulation has an ingredient, Active-B, which offers protection against germs, which can cause stomach infection, eye infection and infections in cuts and bruises. The new health perfume has been selected after one of the most extensive perfume hunts in the industry.The new milled formulation offers a significantly superior bathing experience and skin feel. The new formulation, new health perfume and superior skin feel, along with the popular red colour, have registered conclusive and clear preference among existing and new users. Lifebuoy is already used by about 600 million consumers, with about 2 million tablets sold every day. The relaunch strengthens this equity by repositioning the brand. Lifebuoy was previously targeted at the male user with an individual-oriented â€Å"success through health† positioning.The new Lifebuoy is targeted at today’s discerning housewife with a more inclusive â€Å"family health protection for my family and me† positioning. Introducing the new Lifebuoy Introducing the new Lifebuoy, Mr. Sanjay Dube, Category Head – Mass Market of HLL’s Detergents Profit Centre, said, â€Å"Launched in 1895, Lifebuoy, for over a 100 years has been synonymous with health and value. The brick red soap, with its perfume and popular Lifebuoy jingle, has carried the Lifebuoy message of health across the length and breadth of the country, making it the largest selling soap brand in the world.It is to maintain its leadership, and further strengthen its benefits of health to larger sections of consumers, that we have researched and developed this new mix. We have repositioned Lifebuoy and have made a deliberate shift from the male, victorious concept of health to a warmer, more versatile, more responsible benefit of health for the entire family. â€Å"The significant changes in formulation have registered a clear consumer preference. The new perfume has been selected after one of the largest perfume tests in the industry to ensure a universal appeal without alienating the 600 million loyal users.We are confident that this mix will deliver an enjoyable bath experience and also deliver on the core Lifebuoy properties of health and value. This will restore the brand’s growth by expanding its consumer base, † Mr. Dube added. Lifebuoy Range Lifebuoy is among HLL’s power brands, which the company is focussing on, selected on the basis of their absolute size, brand strength, brand relevance, competitive advantage and potential for growth. The new Lifebuoy range now includes Lifebuoy Active Red (125gm, 100 gm and 6 0 gm) and Lifebuoy Active Orange (100gm).Lifebuoy Active Orange offers the consumer a differentiated health perfume while offering the health benefit of Lifebuoy. At the upper end of the market, Lifebuoy offers specific health benefits through Lifebuoy International (Plus and Gold). Lifebuoy International Plus offers protection against germs which cause body odour, while Lifebuoy International Gold helps protect against germs which cause skin blemishes. In 2001, HLL’s soaps & detergents turnover was Rs. 295 crores, which is approximately 39% of the company’s net turnover of Rs. 10972 crores. HLL’s power brands in soaps registered an overall growth of 5. 3% in 2001. HLL has been significantly increasing investment behind its power brands, in innovation, quality improvement and marketing. These have been backed by major sales initiatives. In rural India, the focus is to further extend reach, which has resulted in direct coverage of about 46% of the rural populatio n as of now. In urban markets, the objective is to improve customer service.Dedicated sales teams have been formed to service key accounts and wholesalers in larger towns and cities. A cell has been set up to attend to the modern trade, comprising chain stores. Repositioning Strengthens of Maggie positioning Maggi noodles is a brand of instant noodles manufactured by Nestle. Maggi has been the highest sold noodles in India. It is a product of Nestle Brand. It took several years and lots of money for nestle to establish its noodles brand in India Maggi was invented in Europe by a person named Jullius Maggi.In India it was launched in 1980s by Nestle group of companies. Maggie had merged with Nestle family in 1947. Maggie has faced lot of hurdles in its journey in India†¦. The basic problem the brand faced was the Indian psyche. i. e Indians used to be conservative about the food habits so noodles faced a lot of problem in promoting sales. Initially nestle tried to to position th e Noodles in the platform of convenience targeting the working women. However, the sales of Maggi was not picking up despite of heavy Media Advertising.To overcome this NIL conducted a research,which revealed that it was children who liked the taste of Maggi noodles and who were the largest consumers of the product. so they came up with Maggi- 2 minute noodles with price of Rs. 2. 10 with a close of 100% margin. NIL shifted its focus from working women and targeted children and their mothers through its marketing. NIL's promotions positioned the noodles as a ‘convenience product', for mothers and as a ‘fun' product for children. The noodles' tagline,  Ã¢â‚¬ËœFast to Cook Good to Eat' was also in keeping with this positioning.They promoted the product by   1. Distributing free samples. 2. Giving gifts on return of empty packets. 3. Dry sampling-distributing Maggi packets 4. wet sampling – distributing cooked Maggi. 5. Availability in different packages 50gm,100 gm,200gm,etc.. and 6. Effective Tagline Communication. Through its ads, NIL positioned Maggi as a ‘fun' food for kids which mothers could prepare easily. Taglines like ‘Mummy, bhookh lagi hai' (Mom, I'm hungry), ‘Bas 2-Minute,' and ‘Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers.These ads had become so popular that the tagline ‘Bas 2-Minute' immediately reminded Indian consumers of Maggi noodles even several years after the ads were taken off the TV. Maggi's first product extension was Maggi instant soups launched in 1988. With the launch of Maggi soups, NIL had become a pioneer in the organized packaged soup market in India.. since then Maggi has been successful in India and launched ketch ups sauces and soups in India, which was very successful in grasping market.Though NIL tried to extend to other ready to eat products like pickles, cooking aids and paste, It was unsuccessful so dumped those products. Ma ggi is competing with Heinz Sauces and Ketchup, Knoor Soups, Kissin Sauces and Ketchup, Top Ramen, Sunfeast Pasta Wai Wai and 2 PM in corresponding categories of products and variants. Market position of Maggie: 1. No. 1 in instant noodles and sauces. 2. No. 2 in healthy soups. 3. Market share of noodles- 80% 4. current sales-5. 5crores boxes in India. Repositioning

Foxy Originals

Executive Summary With the growing popularity of its products, Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem, the company decided to enter the U. S. market by January, 2005. To achieve this goal, Foxy Originals had to make a vital decision regarding its distribution strategy: Would the company attend trade shows or hire sales representatives? Foxy Originals’ strengths reside in its owners’ experience, stylish products, pricing strategy, and its current market presence.The company’s weaknesses include local market saturation, lack of international market experience, and the high cost of securing retail accounts. Tapping into the US jewellery market creates virtually unlimited opportunities for Foxy Originals. The company will gain a larger customer base, wider brand exposure, and greater international market experience. Although entering the US market presents Foxy Originals with huge oppo rtunities, it also presents significant threats.Threats the company may face are the risk of being eliminated by stronger, better marketed competitors; potentially low demand for its product and expensive marketing and distribution. Foxy Originals is trying to decide on the best strategy for expanding into the US market. The company must overcome its unfamiliarity with the US jewellery market, its lack of a solid marketing and distribution strategy, and the high costs of acquiring new retail accounts.The company currently has three options: Foxy Originals can sell its products at trade shows; or it can hire sale representatives to sell their products; or the company can benefit from using both distribution methods. The company must carefully evaluate expected profits, market-entry time, and the complexity of each alternative The costs of hiring sales representatives are much lower than any other alternative, and the expected revenues are much higher.Sales representatives have experi ence and contacts to make quick sales, assuring Foxy Originals a quick introduction into the U. S. market. By the end of 2004, in major US cities, with a cost of $19,182. 50, Foxy Originals should will and train four sales representatives. Working with recruiters and following its regular employment procedures, the company should hire, train, and equip four ambitious, aggressive, enthusiastic account executives, assigning each to a major US metropolitan area.Because the company will face fierce competition in large urban cities, Foxy Originals should focus on slightly smaller markets with less competition and higher demand. Foxy Originals also must develop a distinctly American collection—stylish and affordable. By differentiating itself, offering unique and affordable products, Foxy Originals will insure profitable expansion into the US market. Foxy Originals Executive Summary With the growing popularity of its products, Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem, the company decided to enter the U. S. market by January, 2005. To achieve this goal, Foxy Originals had to make a vital decision regarding its distribution strategy: Would the company attend trade shows or hire sales representatives? Foxy Originals’ strengths reside in its owners’ experience, stylish products, pricing strategy, and its current market presence.The company’s weaknesses include local market saturation, lack of international market experience, and the high cost of securing retail accounts. Tapping into the US jewellery market creates virtually unlimited opportunities for Foxy Originals. The company will gain a larger customer base, wider brand exposure, and greater international market experience. Although entering the US market presents Foxy Originals with huge oppo rtunities, it also presents significant threats.Threats the company may face are the risk of being eliminated by stronger, better marketed competitors; potentially low demand for its product and expensive marketing and distribution. Foxy Originals is trying to decide on the best strategy for expanding into the US market. The company must overcome its unfamiliarity with the US jewellery market, its lack of a solid marketing and distribution strategy, and the high costs of acquiring new retail accounts.The company currently has three options: Foxy Originals can sell its products at trade shows; or it can hire sale representatives to sell their products; or the company can benefit from using both distribution methods. The company must carefully evaluate expected profits, market-entry time, and the complexity of each alternative The costs of hiring sales representatives are much lower than any other alternative, and the expected revenues are much higher.Sales representatives have experi ence and contacts to make quick sales, assuring Foxy Originals a quick introduction into the U. S. market. By the end of 2004, in major US cities, with a cost of $19,182. 50, Foxy Originals should will and train four sales representatives. Working with recruiters and following its regular employment procedures, the company should hire, train, and equip four ambitious, aggressive, enthusiastic account executives, assigning each to a major US metropolitan area.Because the company will face fierce competition in large urban cities, Foxy Originals should focus on slightly smaller markets with less competition and higher demand. Foxy Originals also must develop a distinctly American collection—stylish and affordable. By differentiating itself, offering unique and affordable products, Foxy Originals will insure profitable expansion into the US market.

You’re a Kid No Matter What

Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with it s spread of goods from one place to another, but changed because of the ways goods were traded along this trade route.Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alr eadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C.E. Pgs.Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route.Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C.E. Pgs.Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyz e the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route.Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spre ad of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs.Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadyd ominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong You’re a Kid No Matter What Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with it s spread of goods from one place to another, but changed because of the ways goods were traded along this trade route.Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alr eadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C.  E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route.Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian O cean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C.  E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places.Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of stron g Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route.Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs. Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities.Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong Analyze the change and continuities in commerce along the Indian Ocean from 650 to1750 C. E. Pgs.Across the Indian Ocean and the South China Sea, from 650- 1750 C. E. , theIndian Ocean trade had many changes and continuities. Economically, the IndianOcean trade stayed the same with its spread of goods from one place to another, but changed because of the ways goods were traded along this trade route. Culturally,the Indian Ocean trade stayed the same because of the same continuous spread of religion and ideas, and changed because of the diffusion of thereligions alreadydominant in places. Politically, the Indian Ocean trade stayed the same in the sensethat it flourished while under the control of strong.

Legal Consciousness Essay Example | Topics and Well Written Essays - 750 words - 1

Legal Consciousness - Essay Example The law pulls us by manipulating our mindsets; as such, it manages to shape our activities. Therefore, behaviors and codes that we observe are resultant of guidelines since the law attracts us into adopting them. The push appears as an obligatory application of the law because when persons fail to follow the law, then they are forced to follow it. As such, the law pushes or forces persons into adopting a desired habit, which shapes their activities. According to Myers (2004), most teachers suffer law consequences because they are mainly ignorant to new codes and regulations that are binding. Therefore, I would update myself frequently to avoid such situations. However, when confronted by challenges, my immediate response would entail evaluating the matter critically to identify my alternatives and the consequences of adopting any of the available option. As such, I would firstly seek to familiarize myself with the current events and novel regulations that affect my duties. I would then adopt an action most suited in correcting the situation and afterwards institute strategies that would avoid future recurrences. An apparent reality that an administrator must understand is that one can never cover problems, thus, facing them remains the viable solution. As such, I would seek to respond to arising problems coherently. Administrators monitor a group of individuals with diverse personalities, intentions and concerns making them face challenges emerging from varied sectors (Parkay & Stanford, 2007). This indicates that an administration post demands one to have a tactical mind that can respond to such predicaments effectively. I would always seek to gather the necessary information before communication my stand when faced by any problem. As such, research would be my guiding term since I never approve an idea of furnishing my client

Cisco Networking Assessment Essay Example | Topics and Well Written Essays - 1500 words

Cisco Networking Assessment - Essay Example Error correction also includes the additional ability to reconstruct the original message, with error-free data. Two basic methods have been designed to handle the error correcting system. These are called the Automatic repeat-request (ARQ), and the Forward Error Correction (FEC). The ARQ sends that data with an error detection code, which the receiver user to check for errors. In the FEC method the transmitter includes an error-correcting code (ECC) and sends the coded message. The receiver never sends any data to the transmitter, it just decodes what it thinks is the most "likely" data. The Network Layer deals with errors via a variety of means (Wikipedea, 2008). These are to ensure the QOS is maintained. These can be items such as the Parity check, which means that if any bits are corrupted in the message, they are replaced to the expected format. A checksum, which involves an algorithm to check the validity of the data, Hash functions, which perform a similar function and repetition schemes. The full list of methods is stated here: The Transport Layer uses 2 two way error correction protocol, which involves a discussion between the sender and the receiver. This is where the receiver informs the transmitter to resend a message when an error occurs. ... Repetition schemes Parity schemes Checksum Cyclic redundancy checks Hamming distance based checks Hash function Cryptographic message digest Horizontal and vertical redundancy check Polarity schemes Transport Layer: The Transport Layer uses 2 two way error correction protocol, which involves a discussion between the sender and the receiver. This is where the receiver informs the transmitter to resend a message when an error occurs. The two basic types for each packet transferred are called a NACK (Not Acknowledged), when a failure occurs and an ACK (Acknowledged) when a packet has been successfully received. The way it does this is to check the header/footers of packets to see if it is in the format expected. This is usually achieved by CRC (Cyclic Redundancy Check) checksums which are calculated based on the data transmitted. Summary: Basically, the Network Layer function is to check the validity of the data at a lower level than the Transport Layer, and communicates the problem up the hierarchy. The Transport Layer in turn, informs the transmitter to resend the erroneous data. The Transport layer has other functions, such as allowing a mechanism where the receiver informs the transmitter what to send next and what is expected. Question 2 (5 marks) What are the different types of collisions that can occur on an Ethernet network Briefly explain each. There are the types of collision where two packets are sent over the network at the same time, and this is handled by the CSMA/CD (Carrier Sense Multiple Access / Collision Detect) protocol and a 'Collision Domain'. A Collision Domain happens when two devices on the network transmit at the same time (The TCP/IP Guide, 2005). An Ethernet network can be composed of a single or a multiple

Human Physiology and Anatomy Essay Example | Topics and Well Written Essays - 2250 words

Human Physiology and Anatomy - Essay Example As the paper declares excretion of waste products from the body is the most important function of the kidney within the body. Urea is the main product that gets excreted in the process. Also, the kidney has the responsibility to regulate water in the body as well as balance the acid base and electrolytes levels within the body. These are some of the common functions that kidney has been known to perform since years. However in the recent years, studies have obtained that kidney has an endocrinal responsibility as well. This is so because the kidney helps in secretion of a variety of materials like renin and erythropoietin into the stream of blood, leading to several effects external to the kidney as well. From this study it is clear that the role of the kidneys involves processing blood such that waste products and excess water can be removed from the body. This function takes place everyday within the body of human beings. The waste materials are eliminated in the form of urine as a result of this process. The significance of this function of the kidneys lies in the fact that if the kidneys did not allow the elimination of the waste products, then these products would accumulate in the blood leading to damage to the human body as a whole. In terms of function, renal function and kidney function are the same. A person having both kidneys active enables the functions of the kidney effective. Several nephrons are present in each kidney that allows intertwining of small blood vessels and tubes that collect the urine.

Dissertation Example | Topics and Well Written Essays - 12500 words

Dissertation Example This study suggests that the explanation as to how information systems contribute to the performance and competitive advantage of the firm may lie within the specific responses, and competitive actions that the firm participates in or the role information systems play in the competitive dynamics of the firm (Eisenhardt 2004). Kenya and most African countries have one thing in common; they all have a large health provision gap, which is growing each year. This provision gap is prevalent mostly in the urban areas. This arises due to rural-urban migration since young men, and women move to urban areas in search of employment. This movement to urban areas has led to the over stretching of the available and limited health facilities. Due to this, many dispensing chemists that at times act as clinics have sprung up in almost every estate, surburb in the city. The health provision gap can be supplemented through such dispensing chemists and pharmacies. Moreover, many households cannot affor d to pay medical bills at the hospitals and see this as a cheaper way of meeting their medical needs. Capital Chemist is one of those dispensing chemists that operate within Nairobi with the aim of making medical supplies such as drugs, and equipment readily and cheaply available. It also offers services such as laboratory tests. It aims to support and reduce the health gap that exists in Kenya, especially the urban areas. Capital Chemist has over 50 employees and has been operating in the pharmacy market in the country for the last 5 years. Its drug dispensing division is one of the most profitable of the overall venture. Despite increasing competition from other dispensing chemists and pharmacies, Capital has maintained a strong position in the drug dispensing market thanks to its attractive, long operating hours, and the variety of drugs and medical equipment it offers. Even though the popularity of Capitals’ long working hours and a variety of services, Capital has manage d to keep and attract more customers due to the strong customer relationship it has. It has also been able to achieve this through its high level of customer support. 1.1 BACKGROUND OF THE STUDY The Capital Chemist, herein referred to as ‘The Chemist’ is a pharmaceuticals drugs and medical equipment retail chain in Nairobi, Kenya. A registered pharmaceutical retail company was incorporated in 2007. It has branches in several parts of the city. Its presence manifests itself in almost every estate, in the city. Administratively the chemist is served through all its 12 branches across the city. It has its headquarters in Nairobi’s Central Business District. These branches aim at meeting the goals, and mission of the company. All operations are regulated and controlled by the headquarters in Nairobi. It aims at providing quality, readily available medical drugs to its client when needed and whenever needed. Synchronizing the management and operations of these branche s to ensure efficiency in service delivery, and profitability has become a nightmare. Currently each of the 12 branches has its own management system that is limited to point-of sale management only. The other process such as inventory management, price control, and diagnosis are manually handled using spreadsheets. Given that daily sales and purchase quantities are high and are forecast to increase, tracking and

The Innovation of the iPod Case Study Example | Topics and Well Written Essays - 2500 words

The Innovation of the iPod - Case Study Example "Timing and execution are everything. Being first in an emerging market is neither as important nor can be as lucrative as designing the right products and services to cater to second- and third-stage growth .A smart company commands a premium for successfully blending off-the-shelf technologies into a new and useful product. Essentially, the iPod is a portable hard drive (in the Shuffle and Nano models, a flash drive) hidden inside a simple and beautiful enclosure, accessed through intuitive menus, buttons and a scroll wheel .separately, these parts were forgettable, but together they became unforgettable, Instead of creating a good product and knocking down the price until everyone could afford it, Apple has sold stripped-down versions at lower price points and hoped demand would follow. This strategy helped create Apple's bestselling music player, the bipod Mini." The development of the iPod is well reminiscent of the complex task of an entrepreneur who has to take all the monetary and intrinsic risks which will ultimately bring him success or failure in the cruel world of technology and innovation. (CNN Money 2005,Collingwood, H. 2005)As far back as in the year 2005 financial forecasters were predicting that the stock price of Apple Computer, Inc.had witnessed an increase of almost 6 times its original size . (CNN Money 2005,Collingwood, H. 2005) All this success can be attributed to the iPod digital music player which was introduced only a few years ago and has met unmatched success than any of its contemporary products and thus is an excellent study model in the field of entrepreneurship and innovation.The product itself has accelerated the growth of Apples digital music player market in the USA and has helped Apple increase its third-quarter sales to increase by 75 per cent within a single year. (CNN Money 2005,Collingwood, H. 2005)This success is puzzling for most critics in the sense that when originally introduced the iPod was neither the first digital music player, nor initially compatible with the majority of personal computers ( it was only compatible with Apple's own Macintosh computers, which only had a 4% market share of US computer sales). (CNN Money 2005,Collingwood, H. 2005) Before going on to discuss the success story of the iPod entrepreneurship it is worth reviewing what Product innovation entails for the entrepreneurial success. The concept of product innovation pertains to the whole process of bringing a new product or service to the market and which include the stages of product conceptualization, design and development. (Dyson, J.1997) More importantly there will be a need to improve upon the conceptions of production and distribution of the new product. (Dyson, J.1997) As the name suggests that the "innovation" pertains to the something new in terms technology and creativity .The innovation process will involve the activity of people and organisations who will be able to change themselves and the environment. (Dyson, J.1997).One of the most brilliant examples of product innovation comes from IBM which has become popular for successfully transforming itself from a provider of hardware-based products to more software-based services .